The women's brand MAX&Co. is officially opened in Shanghai Jing'an Kerry Centre Image Store

The women's brand MAX&Co. is officially opened in Shanghai Jing'an Kerry Centre Image Store

The women's brand MAX&Co. is officially opened in Shanghai Jing'an Kerry Centre Image Store

The image store of the famous Italian women's brand MAX&Co. in Shanghai Jing'an Kerry Centre has officially opened. As a member of Max Mara Fashion Group, MAX&Co. adheres to fashion creativity while also focusing on customer experience. The concept of the new store is to promote the “creative fashion laboratory” that expresses personal style freely. In a space of 260 square meters, a unique space layout is adopted and natural elements are integrated at the same time, thereby providing customers with a brand-new shopping experience.

The window has a large, borderless design that eliminates the need for a traditional free-standing window to integrate into the store and enhances the customer's vision outside the store, naturally creating a transitional “bridge” for the store’s interior and exterior. Attractive invisible place. The semi-transparent ring-shaped walls cover a series of “islands”. After entering the niches, unexpected surprises were discovered. The classified guided exhibitions provided customers with a more convenient and intimate shopping experience as private cloakrooms. Floors and walls are all made of warm-colored meat pink, which perfectly softens the overall space. Brass hangers are used as decorations. Vintage fashion adds to the warm atmosphere of the store. The decoration of animal elements can be seen everywhere in the store. It is not only confident and straightforward, but also fits with the fashion attitude of this season: print autumn, urban leisure, fashion pioneer, brand new color, uniqueness and style, every piece of clothing and every item. A piece of fabric and each accessory are integrated into the most pure women's beauty, so that you can experience different occasions and stories with a new mood and appearance to show the different personality of urban women.

MAX&Co. Kerry Centre Image Store does not employ well-known designers. The design and layout of the store are jointly completed by a young design team. Designers from different fields have integrated their talents and ideas through informal “conferences”, brainstorming, and experience exchanges. Finally, skilled craftsmen have turned invisible ideas into tangible creations and created MAX&Co. The unique charm of the Kerry Centre image store. The simplistic decoration style integrates with the simple elements of nature, restoring the original spirit of space and dedication to creating a private space with a home away from home. With the personalized opening of the MAX&Co. Kerry Centre's image store, contemporary women who are pursuing fashion and vitality will no doubt follow MAX&Co. and become an enviable fairy!