LV, Chanel, Gucci and other luxury brands "betting" children's clothing

Long before luxury brands "beted" the children's wear market, sports brands and "fast fashion" brands have begun to march into this field. This year, the sports brands are constantly in action. The first domestic sports brand Anta entered the children's market in China. In 2009, there were only 228 children's sporting goods stores. The 2013 mid-year report showed that it had reached 811; Li Ning Group had a new management team and brand. The sign enters the field of children's clothing and has issued a 5-10 year development plan for Li Ning children's wear... In addition, in Harbin Square, Hang Lung Plaza, Wanda Plaza and other commercial complexes, H&M, ZARA and other “fast fashion” brand stores have been established. A special children's wear area. In fact, the “fast fashion” brands that currently specialize in ready-to-wear clothing, whether it is H&M in Sweden, ZARA in Spain, GAP in the United States, or C&A in Switzerland, have all been involved in the children’s wear market.
Following the sports brand and the “Fast Fashion” brand “grab the beach” children's wear market, luxury brands such as Gucci and Dior have also targeted this market. The children's wear market, which was not valued in the past, is becoming a "shampoo" for the entire apparel industry.
Luxury brands have started to expand the children's wear market, not only in the brand flagship store, but also set up a collection shop or an independent store, the performance growth are in double digits or more. The distribution network of children's wear for luxury brands such as Louis Vuitton, Chanel, Gucci, Guess and Armani has been significantly accelerated.
In the children's wear market in the future, because of the involvement of luxury brands, the "fighting" will become even more intense. According to the "2012-2015 Children's Wear Industry Report" issued by the National Bureau of Statistics, the annual growth rate of the children's clothing industry's output value can reach 25% to 30%. It is estimated that by 2015, the market capacity of China's infant clothing and cotton goods and daily necessities will reach 227.98 billion yuan.