Following the sports brand and the â€œFast Fashionâ€ brand â€œgrab the beachâ€ children's wear market, luxury brands such as Gucci and Dior have also targeted this market. The children's wear market, which was not valued in the past, is becoming a "shampoo" for the entire apparel industry.
Luxury brands have started to expand the children's wear market, not only in the brand flagship store, but also set up a collection shop or an independent store, the performance growth are in double digits or more. The distribution network of children's wear for luxury brands such as Louis Vuitton, Chanel, Gucci, Guess and Armani has been significantly accelerated.
In the children's wear market in the future, because of the involvement of luxury brands, the "fighting" will become even more intense. According to the "2012-2015 Children's Wear Industry Report" issued by the National Bureau of Statistics, the annual growth rate of the children's clothing industry's output value can reach 25% to 30%. It is estimated that by 2015, the market capacity of China's infant clothing and cotton goods and daily necessities will reach 227.98 billion yuan.
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