Tang Dafeng said that because the overall rankings of its five brands are relatively high, this time they can all enter the double 11 main venue. It is reported that the City of Angels just opened its store at Tmall this year. Now it ranks in the top 7 and 8 places related to brand awareness and number of products, and Lady Angel is also ranked around a dozen or so, both in and out of the pool. Within the top 30. The double-eleven, split hopes to be able to open up all five of its brands, so that consumers recognize the richness of the cracks.
Prior to this, the company has been doing internal integration work for new brands. The group has made great adjustments in terms of organizational structure, warehouses, and channels. Now different brands are different designers responsible for product development and design, and the supply chain is divided. Operators of each new brand will be drawn from the original team and will be responsible for large-scale co-ordination. When talking about the smooth integration of new brands and the rapid increase in rankings, Tang Dafeng was excited about the situation.
Tang Dafeng revealed that last year, it was double 11 and the cracks had set 30 million as the initial target for sales, resulting in sales exceeding 100 million. This year, Spartan did not set the sales ranking as a double-eleven goal, but instead hoped that the five brands would be well-established.
According to the understanding of Yibang Power Network, the city of Angels has a stock value of 100 million. The minimum sales target set by the responsible person of the brand is 50 million. At the same time, several gradients of 60 million, 70 million and 80 million are set. The total inventory value of Fiscal Group reached 400 million to 500 million.
"Apparel and clothing merchants should not be crushed to death. They should think long-term. In this Double 11th, I am most concerned about the selling rate and the supply chain." Tang Dafeng said that sales can not be only one day, but Double 11 is an opportunity for businesses to learn teamwork, overall control, and maintain a good state. They should seize this opportunity to enhance their capabilities and promote sound development of the company.
In the period of double 11th, the crack will launch 200 to 300 new models, and the new models of other brands will also be more than 100 models. Xie said that before the hot products will give back to old customers, allowing users to get real benefits, the new cost and profit in a certain balance.
Tang Dafeng believes that Double 11 itself is a brand, and now the brand's influence has grown. Tmall must have a lot of considerations when it comes to doing double-nine. From data integration to other aspects, it is improving every year. One of the most important is that Tmall's mechanism is transparent and data-sharing. This transparent and fair environment provides businesses with room for self-improvement and improvement.
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