The fierce competition in apparel has experienced the thick lines of ladies', men's , sportswear and children's wear. Now it has entered into the subdivision phase of small articles. As the most personal clothing for women, the bra quickly becomes one of the representatives and is defined as the new one in the apparel industry by the market Wheel of wealth business opportunities. Under the stimulation of market demand, the bra brand bloomed over time, among which enterprises represented by Chaoshan and Nanhai Yanbu and Shenzhen enterprises relied on the advantages of geographical industries and rapidly marched to the national market through brand creation and chain output.
In the process of rapid development, the bra categories are also increasing, the concept of various products are endless, ever-changing, different types of bras can still be subordinate to the essence of the four major sections: bras, bras, bras, Fashion bra. Ordinary bra with the upgrading of consumer demand, the future will be gradually eliminated; shape bra based on women for the stature, the pursuit of beauty, rapid development from the date of birth, has been in the ascendant; therapy bra mainly relies on concept marketing, Significant short-term results but difficult for the sustainable development of enterprises; fashion bra is seen as a rapidly rising power.
What is a fashion bra? Where is the advantage of fashion bra? What are the representative of fashion bra? Want to join the fashion bra brand business how to choose the co-brand? Is a lot of good business fashion bra thinking and focus. The so-called fashion bra, bra fashion, keeping up with the fashion trend, so bra and coat harmony, even more feminine charm.
Its advantages are: in color, style, cup type is very rich, so that women face different occasions, both inside and outside can be beautiful and harmonious; and bras are generally more emphasis on consumer comfort than bras, long-term wear will be more healthy . Insiders disclosed that the original fashion bra originated in Taiwan, followed by Taiwan enterprises in Dongguan plant, and then gradually developed during the Humen in Dongguan also gave birth to a domestic brand bras representative Erakicat .
With the gradual deepening of the fashion bra, combined with Triumph, Wacoal, love and so on have been promoting fashion bra in mainland China, fashion bra finally around the year 2008 around the bra underway, began to become bra in the field of everyone. At present, the fashion bra domestic representative brand is love, Elacca, foreign brands are Wacoal, Triumph, etc., while the four representative companies, from the price point of view, in addition to Ellach is mid-range price, the other three brands Are in high-end price.
When joining the fashion bra, businesses should take full account of local consumer spending power, input and output. According to the China National Garment Association 2012 bra market research report shows that in 2012 the hottest section bra price area concentrated between 100-300 yuan, we can see that mid-range bras are still the mainstream consumer.
In recent years, many domestic enterprises have begun to turn their attention to fashion bras. However, for the brand bras of fashion bras, their first-mover advantage will keep them occupying most of the market. To Elacic, for example, the company's one of its direct sales stores operating area of ​​only 30 square meters, the annual turnover is as high as 4 million yuan; and in Guangdong, Elacchi in the fashion underwear is more than half occupied.
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