National Day eve, the well-known "fast fashion" brand UNIQLO 8000 square meters of global flagship store occupancy Shanghai Huaihai Road, becoming the world's largest flagship store, the first day of sales of hot flashes staggering. The same as the "fast fashion" brand of Nuochi fashion, during the National Day also has 23 stores throughout the country have opened (including refurbishment), a lot of stores on the opening day have made a very good sales performance, good news. In the domestic many traditional shoes and apparel brand inventory high, closing shop tightening situation, the domestic and international "fast fashion" brand has taken the opportunity to speed up the expansion in the domestic market and impressive performance. According to statistics, up to the end of August, ZARA, H & M, UNIQLO, GAP and other four major international "fast fashion" brands in mainland China has reached 562. One UNIQLO up to 225. The head of these brands is also a frequent flyer on the world Forbes list. In the latest list, ZARA, H & M and UNIQLO's head were ranked No. 3, No. 12 and No. 66 respectively. And Nochi, by virtue of keeping up with the market price of high quality products and meticulous membership service, widely recognized by consumers, the remarkable growth in recent years. In 2012, the overall trend of the Chinese shoes and apparel brands is declining. Sales of Nuoci still maintained its growth. In the first half of this year, the sales of Nuoxi also enjoyed a certain increase over the same period of last year. In this view, "fast fashion" brand popularity in the Chinese market can be seen. The development of domestic "fast fashion" brands, such as Nokia, has also attracted more and more consumers' attention and recognition. Brand strategy upgrade flagship "fast fashion" before and after the National Day, Nochi theme of "fashion revolution" advertising blockbuster landing major cinemas and building screens, innovative unique advertising ideas and "make fashion no distance" brand slogan, make an impression profound. Just released this blockbuster advertising Nuoci brand new advocate: Nuoci will be through the full development of "fast fashion" to launch a "fashion revolution", the fashion back to the public, to achieve universal fashion, fashion and Chinese consumption There is no distance. It can be said that the large-scale opening of new stores, this year is a major move Nokia brand strategy upgrades, and these newly opened stores hot, in addition to the marketing team's well-prepared and improved "membership database" marketing, great Part credit to Knoc this year, product positioning, terminal image and other aspects of the strategic adjustment and upgrading. From a store located in Jinjiang Nuoqi, we can see that the store uses the latest sixth-generation terminal image decoration, distinctive, stylish simplicity, attracting passers-by into the store to watch. The store's products are also more "fast fashion" features: fashion, parity. Noci at this stage of the goods for 25-35-year-old middle-aged fashion men, and cost-effective, very popular with consumers. 'Fast fashion' products, style update speed, and keep up with the international fashion trends, coupled with the price is not high, easy to make consumers feel good and cheap, buy or buy are addictive. This is the fast fashion core competition Strength. "The store manager said," This year, we focus on the younger generation of consumer demand, product color brighter young, hit the color mix and match more colorful, more close to the fashion needs of the public. "Nokia odd years with the development of" fast Fashion "laid the foundation and accumulated experience this year, the brand strategy has been upgraded to develop" fast fashion ", is intended to launch a" fashion revolution. " "Universal fashion" is not just a slogan It is understood that in addition to many domestic clothing brands have to learn ZARA, UNIFEM and other "fast fashion" brand development "fast fashion" model, in recent years, the stock pressure of China's sportswear brand has begun to try to transition " Fast fashion "area. According to related media reports, Li Ning, once a big brother in Chinese sports field, has taken the lead in making adjustments and started to learn "fast fashion," while Nuoqi and Del Hui, founded in Quanzhou, Fujian Province, will make the biggest adjustment since the establishment of the enterprise , From the traditional sporting goods brand to "fast fashion" brand transformation. Why "fast fashion" has gradually been China's footwear industry and market attention and recognition? "For a long period of time, when people refer to fashion, they think of high prices, limited quantities of products, and they think that leading the trend and pursuing fashion belong only to the high-end and minority patents. However, the consumption structure of Chinese society And changes in market demand, the decision of the 'popular fashion' more and more recognized. 'Ding Hui, chairman said. The consumption structure of Chinese society, close to the pyramid-type, high-end consumer groups in the spire, while the mass consumer groups in the tower and the bottom. At present, China already has over 1.3 billion people and the mass group constitutes a huge consumer base. In today's era of rapid economic development and information, they accept the fashion information and the pursuit of fashion, and high-end consumer groups and no difference, they are quickly fashioned dye. However, they are in the pursuit of fashion at the same time, more people who ask the price. Consumption more rational pursuit of "conditional fashion." "Therefore, in the Chinese market, there is a pressing need for a revolution to popularize fashion and return the fashion to the public so that the people's fashion can truly be realized. This revolution need not be too long. The development of the mass fashion industry in China in recent years has given way to We saw hope, so Noch at this time put forward the call of 'fashion revolution', said Ding Hui, chairman. 200 years ago in Europe, 100 years ago in the United States and 50 years in Japan. Over the next 30 years, China will take over the baton of the world's most potential market. Insiders predict: China's clothing, after the era of creating the southeast coast of the brand, the next "golden age" clothing will be "fast fashion era." ZARA, H & M is just an individual representative of "fast fashion". More "fast fashion" or even "fast fashion" products without a brand will emerge as a wave. This is the domestic brand of shoes and apparel, is undoubtedly a major development direction.
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