Yue Long Home Textiles: 16 Years of Brand Accumulation

The decision to create a home textile brand was in 2009, but on the road to brand building, the Jatropha Jacquard has actually gone through 16 years.

Zhai Xinglong thinks: “To create a brand, we must first have brand awareness.” As early as 16 years ago, when most local companies in Jiaxing still used OEM to earn profits and rely on expanding scale to win, Zhai Xinglong had a clear Brand awareness shows its amazing commercial vision.

Jiaxing Yuelong Jacquard Weaving Co., Ltd. was founded in September 1996. At the beginning of its establishment, there were only 36 shuttle looms. That was the age when the number of Jiaxing Shengze looms broke out. Everyone was buzzing, bringing huge output and profits. "Is it moving along with the flow, or is it another way to take the path of characteristics and brand?" This is the beginning of the venture, Zhai Xinglong and partners arguing endless topics.

In the end, Zhai Xinglong persuaded his partners to invest a few start-up capitals into the Jacquard loom that was hardly available at the time. In the following 10 years, the Jacquard Jacquard worked hard and devoted itself to the production and weaving and product development. The company took the road of development of science and technology enterprises and increased the scientific and technological content and added value of the brand. Zhai Xinglong proposed that he should be professional, focused, and focused on doing a good job of “big Buddha in a small temple”, that is, the leader of the market segment. In order to improve the scientific research strength of the company, the company hired experts from the UK, Japan, Italy and famous textile colleges and universities to come to the company for technical consultation, guidance and training.

Between 2003 and 2005, Yuelong invested a total of 3.151 million yuan for new product development, technical reserves, and training and training for technicians. Through the establishment of integration of production, learning, and research, the company has increased research and development efforts, successively with Zhejiang Sci-Tech University and Jiaxing. The College of Textiles and Garment Arts and Design Department is married and established the “Jiaxing Yuelong Jacquard Fabric R&D Center”. Jacobite Jacquard became the first company in Xiuzhou District to establish an R&D center in universities. With acetate fiber jacquard fabrics, flame-retardant aerospace blankets, natural colored cotton jacquard fabrics, and high-tech products, “across the globe”, “the fifth batch of high-paid technology companies in Jiaxing” and “private technology enterprises in Jiaxing” Honors are also coming. On this basis, Yuelong Jacquard did not stop the pace of innovation, and constantly sought breakthroughs in technology, and eventually became the "national high-tech enterprise" and "provincial-level patent demonstration enterprise" in the traditional industries, and completed the success of the science and technology enterprises. Change.

The market voted in favor of Yuelong's unremitting brand efforts: Yuelong Jacquard gradually grew into the largest jacquard manufacturer in Jiangsu, Zhejiang and Shanghai, and provided jacquard fabrics for many famous domestic textile and fashion brands. The company's products have evolved from a single polyester and cotton jacquard to today's protein fiber, corn fiber, memory fiber, acetate fiber, gold and silver wire, one-time forming positioning skirt, high branch density, bedding and more than ten series, through the ISO9001 quality system. Certification, exported to Europe and the United States and Hong Kong and Taiwan and other developed countries and regions.

Now, Jacquard Jacquard has more than 400 digital jacquard machines. The main products are women's fabrics and bedding fabrics. The annual output is over 15 million meters. Last year, the sales revenue was nearly 200 million yuan.