With the continuous enrichment of social products, consumers gradually form the awareness of choosing a brand and evaluate the brand according to their own experience. For consumers, the brand is to bring them the material and spiritual interests of the symbol is a kind of experience and assurance. Mentioned as "Made in China", shrouded in the international market, low-end, cheap, poor quality of the haze. Low-end manufacturing, low-cost competition, low value-added exports, "three low" model has become synonymous with manufacturing in China. With the continuous enrichment of social products, consumers gradually form the awareness of choosing a brand and evaluate the brand according to their own experience. For consumers, the brand is to bring them the material and spiritual interests of the symbol is a kind of experience and assurance. However, to know a piece of clothing that consumes the same cost, if it is a branded product, its price tends to be several times or more than several times that of a non-branded product. In today's society, choosing a brand does not mean choosing a quality. In recent years, there are quite a few cases of accidents involving imported brands in China. The most common one is the number of safety and health problems that foreign food industry faces in China. Or Luo Yonghao incident occurred recently, these so-called foreign brands did not make consumers satisfied with the answer, more public relations, image project. For the "mUGGy" Makizhi brand, maybe a lot of people will say is in the cottage abroad UGG, but originally UGG these three words actually refers to a kind of wool boots from Australia (SHEEPSKIN BOOTS), is a kind of shoes Common name, not just refers to a brand. Peng Xiang Pi skin early snow boots brand to do OEM processing, and now finally determined to establish a snow boots belonging to China's own brand - "mUGGy" Mak odd. In order to design and manufacture snow boots with Chinese brand characteristics, and really suitable for Chinese consumers to wear, Peng Xiang can be beautiful under the premise of the "mUGGy" snowmobiles manufactured by the cookie fashion, warmth, comfort as a whole. Each pair of "mUGGy" animal husbandry odd snow boots are made of raw materials Saga Furs, the appearance of the design collection of the most popular fashion elements, each pair of "mUGGy" pastoral snow boots are processed using European environmental tanning, Leather soft, hand-sewn, not by the machine's pipeline manufacturing. Because of such superb craftsmanship and high-quality leather sources, the United States UGG AUSTRALIA no longer sit still, and sued Zhenjiang Pengxiang leather industry brand LOGO - "mUGGy" Makqi infringement on the grounds that its trademark " mUGGy "Maksim logo color and shape are similar to its trademark, easily lead to public awareness of confusion. The lawsuit eventually ended in the defeat of UGG AUSTRALIA. Americans are scared! Fear of China's high-quality snow boots brand "mUGGy" miracle will appear in the Chinese market its most powerful rival! The face of the impact of foreign brands and swept away from domestic brands, we need to do is not to make local brands flooded the sea, "Made in China" is overwhelming trend of the sudden emergence of fashion and quality in the near future will be led by "Made in China."
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