The "Zi Zai" brand recently made a stunning appearance on the Fashion T-stage, where 80 children from around the world showcased a complete range of head-to-toe accessories, dolls paired with clothing and school supplies, badges reflecting the brand's culture, and unique motifs designed with innovation. The brand's vibrant black-and-white fashion style, combining personality, trendiness, coolness, and liveliness, offered a fresh interpretation of children’s fashion, drawing significant attention from the public.
Looking back at some of the most touching Chinese fashion shows in recent years, the name Liu Yang often comes up—representing Hong Kong’s “Tsaizi†brand. The children’s fashion show in Beijing was particularly memorable, as it broke traditional norms and captivated audiences with its creativity. On the Fashion T-stage, the 80 kids wore everything from matching accessories to learning supplies, all styled with a modern and artistic flair. The black-and-white theme of the “Zi Zai†brand not only highlighted individuality but also brought a sense of classic elegance to children’s fashion.
This event sparked many questions: Is it the curiosity of children toward new concepts in children's clothing? Or is it about the millions of Chinese children who still struggle to find fashionable outfits? Could it be the expectations of the consumer market for Chinese designers, or the ongoing challenges faced by entrepreneurs in the children's fashion industry?
Behind this impressive display was Lu Peiqiang, President of Aberdeen Pipa International Group Co., Ltd. He has dedicated his life to building Chinese children’s fashion brands. With a deep understanding of both children and parents, he aimed to create a high-end brand that would redefine children’s fashion culture and bring new value to the market.
Lu Peiqiang began his journey as a student who wanted to express the true essence of childhood. He studied international trade and clothing management in Hong Kong, eventually earning success in the market. Inspired by his vision, he launched the “Cowboy†brand in 1998, which embodied the values of purity, goodness, and intelligence in children’s wear.
Recognizing the gap between Chinese and international brands, he focused on artistry and innovation. After exploring global trends, he chose black and white as the core color palette, believing it to be the purest and most elegant choice. This decision helped establish the “Tsaizi†brand as a symbol of sophistication and uniqueness.
In collaboration with renowned designer Liu Yang, Lu Peiqiang organized China’s first large-scale children’s fashion event in Beijing. The show featured bold black-and-white designs, enriched with colorful elements, and explored various aspects of children’s lives—learning, play, festivals, and sports. It redefined what it means to dress stylishly and thoughtfully.
As the “Tsaizi†brand gained momentum, distributors flocked to their booth at the China International Fashion Fair, and the “rabbit trick†black-and-white collection became a huge success, selling over a million pieces in a year. For Lu Peiqiang, these achievements were the result of years of passion, hard work, and a dream to make Chinese children look and feel more beautiful.
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