The "Zi Zai" brand recently made a stunning appearance on the Fashion T-stage, where 80 children from around the world showcased a full range of head-to-toe accessories, dolls paired with clothing and school supplies, badges that reflected the brand’s culture, and unique motifs with innovative designs. The brand's vibrant black-and-white fashion style—characterized by personality, trendiness, coolness, and liveliness—offered a fresh interpretation of children's fashion, capturing widespread attention and sparking conversations across social platforms.
Looking back at some of the most touching moments in Chinese fashion over recent years, one name stands out: Liu Yang, a renowned Chinese designer representing the Hong Kong-based "Tsaizi" brand. His children’s fashion show in Beijing was nothing short of extraordinary. With 80 kids walking the runway, dressed in a variety of creative outfits, the event highlighted not only the brand’s artistic vision but also its deep connection to cultural values and innovation.
The show featured everything from matching accessories and learning supplies to culturally relevant badges and playful motifs. The bold use of black and white became a signature of the brand, symbolizing purity, timelessness, and sophistication. This approach resonated deeply with both parents and children, reinforcing the brand’s position as a leader in the children’s fashion industry.
Behind the scenes was Lu Peiqiang, the president of Aberdeen Pipa International Group Co., Ltd. A visionary in the field of children's fashion, he has dedicated his life to shaping and elevating the Chinese children's clothing market. His journey began when he noticed the gap between what children needed and what was available on the market. Determined to change this, he set out to create a high-end brand that would not only reflect children’s personalities but also inspire a new generation of fashion-conscious parents.
In 1998, Lu founded the "Cowboy" brand in Hong Kong, focusing on the values of innocence, goodness, and intelligence. He believed that Chinese children deserved more than just basic clothing—they deserved style, creativity, and self-expression. By studying the psychology of children and their parents, he developed a brand that stood out in a competitive market.
Lu and his team explored global trends in children’s fashion and decided to embrace the timeless appeal of black and white. As he explained, these colors represent the purest form of beauty and classic elegance. Incorporating them into the brand’s identity helped establish "Tsaizi" as a symbol of sophistication and uniqueness.
To further promote the brand, Lu partnered with Liu Yang and organized China's first large-scale children's fashion conference in Beijing. The event celebrated black and white as a powerful design element, while also showcasing colorful works that blended fashion with everyday childhood activities—like learning, playing, celebrating, and sports. Through this, the brand brought to life a lifestyle that was both stylish and meaningful.
The success of "Tsaizi" was undeniable. As distributors flocked to the brand’s booth at the China International Fashion Fair, and the iconic "rabbit trick" black-and-white children's outfit sold over a million units in a single year, Lu Peiqiang felt a deep sense of fulfillment. His dream of creating a truly inspiring children's fashion brand had finally come to life.
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