With the continuous development of the mainland fashion industry, more and more domestic brands began to go abroad. Recently, Bosideng Bosideng landed in New York, USA. The Pop-up Store, a men's clothing store at Rothman's in Union Square, was grandly opened. Bosideng brand reception held in New York Rothman's evening the next day, guests and friends gathered, New York celebrities come together! Bring no small sensation! In order to expand in the United States market, bosideng Bosideng also hired a number of industry veterans and public relations firm, the former hugoboss and josephabboud executives martystaff will serve as bosideng Bosideng consultant, the agency project manager nancyberger will be responsible for bosideng Bosideng social media marketing, public relations Company agentrypr will be responsible for its marketing and PR in the United States. Bosideng founder and chairman Gao Dekang also participated in the new store cut ribbon, Gao Dekang said he hopes to succeed in the U.S. market. martystaff said bosideng Bosideng before the fall of this brand plans to visit 15-20 high-end department stores and other retailers, also plans to open temporary stores in Las Vegas, Los Angeles and Miami in spring. As for Manhattan's new store, currently being addressed, will be the same as the London store, bosideng Bosideng will not hire, but direct purchase of real estate. In mid-October 2013, Bosideng International Holdings (hk: 3998) Bosideng International Holdings Ltd. acquired a British apparel brand company. Bosideng through its wholly owned subsidiary Bosideng International Fashion Co., Ltd. spent 40 million yuan to acquire Hong Kong Tongchang Investment Co., Ltd. from fastspeedinvestmentslimited, while the British men's brand greenwoods owned by the same investment. It is learned that Hong Kong Tongchang Investment Co., Ltd. has 96% equity of greenwoodsmenswearlimited.