Busen men's investment 100 million to start the "gold medal terminal" program

Recently, the well-known men's brand - Busen men decided to invest 100 million yuan to strengthen the terminal store building, to promote the "gold medal terminal" to create plans. It is understood that 60 million yuan for the basic decoration support, 40 million yuan for props design and development. The large-scale investment, mainly for key markets such as Hunan, Hubei, Henan, Shanxi, Shanxi, Inner Mongolia and other key markets, increase the franchisee, dealer, new store decoration design and props support, to speed up the development of the blank market At the same time, it will continue to rectify and improve the bad market, optimize the market layout, and make the bad market a new growth point for business performance. Busen men's leaders said in an interview: "The company decided to invest heavily to strengthen the terminal store building, its main purpose in two ways: First, Bu-men's image of the terminal to enhance and speed up market development progress; the other hand is also for So that more consumers better enjoy the Busen products and services.Our terminal stores this year, in addition to the hardware facilities on the investment in the popularization of the software to enhance the popularization and use of ERP systems, the terminal staff training Will also have a big upgrade.Hope through the store building, Bu Busen create a gold flag. "It is understood that a few years ago, Busen Men after a lot of market research put forward the" gold medal terminal "concept in the terminal store The implementation of a unified image: decoration props from the color to the service manual, etc. must reflect the consistency, shape distinctive, personalized brand image, and promote the terminal sales. Zhejiang Busen Garment Co., Ltd. invested heavily in terminal construction, is to create a continuation of the gold medal terminal, in improving the quality of service shops, establish benchmark shops, promote high-quality shops derived will play a crucial role.

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