Shanghai Fashion Week AW19 preview | New Ruihua

The continuous haze and dampness, the eagerly bright spring accompanied by the fashion world's grand event, Shanghai fashion came on Monday. The 2019 autumn and winter Shanghai Fashion Week college works module "THE NEXT new forces" provides a starting stage for the college's fashion newcomers! As a leading domestic and international first-class college of comprehensive design, Donghua University's College of Fashion and Art Design gathers graduates from different clothing disciplines to showcase the new generation of young people with their creative designs. New design power.

The theme of the "2019 New Ruidong" Shanghai Fashion Week special release show is "(.・∀・)ノ゙嗨!", (.・∀・)ノ゙ is a greeting expression in the character emoji, and "嗨" together constitutes a fresh moment that belongs to the post-98 era. In a young age, inspiration and creativity belong to the new normal, like a simple greeting, like the daily expression of emotional emoji, intuitive and interesting Things are passed on to another expression, and the new concept of rapid communication is as popular as current, (.·∀・)ノ゙嗨! Just say hello, the instant cognition is our declaration, pick it up! Can you understand what we and our times want...

The show will showcase 60 sets of 10 series of fashion design and fashion creative design. Some of the cutting-edge designers combine traditional craftsmanship techniques with modern cutting techniques to express respect and love for traditional culture. They also reproduce the old times with their unique growth environment and personal experience, with unique fabric language, structural features and style. Fashion and fun; there are re-engineering and structural reorganization using different fabric textures, exaggerated and clever design techniques to convey the designer's true value appeal and inner monologue. Try to deconstruct the times and fashions in the freshest and most self-contained way. The cutting-edge designers are brave enough to try, dare to innovate and build their own distinctive clothing language. The design works or exaggeration, or romance, or grotesque, or complicated, fully demonstrates the fashion design style of today's East and West clothing culture game, revealing the emerging designers' sense of fashion, art, fashion, and humanity in the era of design. And thinking, at the same time embody the characteristics of the teaching philosophy of the School of Fashion and Art Design of Donghua University.

Just like the development vision of the college - "Good College, Fashion Everyone", the School of Fashion and Art Design of Donghua University has been building a "chain of fashion disciplines with clothing as the mainstay and design as the main body" since its establishment, and actively cultivates a global vision. Encourage students to pursue exquisiteness, excellence and innovation with comprehensive fashion creative talents with a combination of local awareness and interdisciplinary and broad fields. The "international cooperation, school-enterprise joint venture, and new sharp-education" will be carried out throughout the whole process of undergraduate education and education, creating a teaching environment that combines art study and humanistic cultivation, and closely integrates art and engineering, design and technology to guide students across The fusion of circles has sparked a spark of creativity and inspiration in a multidisciplinary field. Through the “Donghua New Designer” training support program and the cooperation of various cross-over or innovative courses, we will continue to explore new forces, so that outstanding young designers will inherit the spirit of excellence and innovation in Donghua University and become a creative beauty. Inheriting the beauty and spreading the talents of the United States.

The accumulation and dedication of four years of university study, in exchange for today's breaking into a butterfly. 2019 Autumn and Winter Shanghai Fashion Week THE NEXT New Force 2019 New Ruidong “(.・∀・)ノ゙嗨!” The exhibition will be held at the Jing’an 800 show at 17:00 on March 30, 2019, looking forward to Donghua’s cutting-edge designers. We will bloom tomorrow.

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