"The wig king" Rebecca will be involved in resources and services

Core Tip: Investment in minerals is a huge and long-term project. For Rebecca, whose main business is wig , the lack of experience and talent will be the biggest challenge for cross-industry investment.

Rebecca (600439.SH), which has become the leader in the wig market, is opening a diversified investment scene.

Rebecca’s chairman, Zheng Youquan, does not think that this is an adventure. In his plan, Rebecca will invest in the service industry in addition to mineral resources investment at the group level. "The three main businesses of the main business wig, the resource industry and the service industry will be the three major businesses of Rebecca." Zheng Youquan said in an exclusive interview with the "First Financial Daily".

In fact, Rebecca's investment in minerals is not the latest thing. Rebecca's secret secretary Lu Xinyu revealed that as early as the 2008 financial crisis, Australian mineral prices fell, and Rebecca invested tens of millions of dollars to obtain an Australian company. The mineral rights of overseas minerals, "At that time, the bottom of the bargaining, and now sell it, at least 200 million to 300 million yuan. Anyone familiar with us knows that Rebecca has always been a healthy style, will not invest casually, but not letting it go. Investment opportunities." Lu Xinyu said.

However, investing in minerals is a huge and long-term project. For Rebecca, whose main business is wig, the lack of experience and talent will be the biggest challenge for cross-industry investment.

It is worth noting that as of now, the project has not generated revenue. Lu Xinyu said that this is only the acquisition of mining rights, mining rights, mining, smelting, etc., and is still in the exploration stage.

In addition to the mineral resources business, as a group project operation, Lu Xinyu said that Rebecca also invested in highways, hotels, real estate, Xuchang City waterworks and sewage renovation projects and schools.

In these projects, the investment, including hotels, was not originally intended by Rebecca. “Like the hotel is hosted by the local government in the case of poor management, Rebecca took over and remodeled.”

However, in the face of many investments, Zheng Youquan emphasized that "the main business is still the main business." This year, Rebecca opened more than 190 stores, and the sales in the domestic market will achieve four times growth. “Last year was 86 million yuan, nearly 400 million yuan this year, and it is expected to double by next year, reaching 800 million yuan,” he said.

However, more than 92% of Rebecca's business comes from overseas markets. As the overseas market is affected by the financial crisis and the consumer market shrinks, Rebecca's wig sales are also affected. However, Rebecca has taken the initiative to adjust its products and increase investment in the high-end field.

"The wig industry is quite special. The overseas market is fast-moving and is a necessities of life. The impact is not great. After the financial crisis, the European and American markets have undergone qualitative changes. The original mid-end is mainly low-end, and now it is polarized and low-grade. More and more high-end, but the mid-range is shrinking." In this regard, Rebecca reduced low-end orders and moved to high-end products.

Rebecca's semi-annual report shows that in the first half of the year, the company's operating income and net profit were 980 million yuan and 122 million yuan respectively, up 10.73% and 46.64% year-on-year respectively. Net profit growth far exceeded revenue growth.

At the same time, Zheng Youquan also revealed that in addition to the fist product, the process clockwork business, Rebecca will build a chemical fiber production line in Nigeria and Ghana respectively, and will achieve production in March next year. "Mainly to improve market coverage and real estate sales." Lu Xinyu said.

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