The difference between basketball shoes and fashion shoes narrows the trend of sports shoes design in 2019

In the 2018 shoe market, you can use the words "Hundred Flowers" to describe it. The endless combination of the name and the engraved design left an indelible memory of "shoes"; the end of the "The Ten" series marked a turning point in the cooperation between Virgil Abloh and Nike; the adidas teamed up with Kanye West The YEEZY series is still looking for ways to make a comeback while ensuring sales; PUMA and New Balance have regained their basketball shoes business, bringing new impact to the shoe market; while luxury brands such as Balenciaga, Gucci, Louis Vuitton and Versace are still I spare no effort to explore new ways of fashion shoes. So what new sneaker trends will be in the 2019 new debut?

Nostalgia still needs constant innovation

In 2018, many outstanding new shoes were born, such as Nike React Element 87, Nike Air Fear of God 1, YEEZY 500 and PUMA Clyde Court, etc. I hope this year's sneakers will continue this momentum. For shoe fans, it is always exciting to spend huge sums of money to buy "religious things" in their minds or to relive childhood memories, but the major brands can only keep the vitality and flourishing of the whole industry.

Although it has just been more than two months since 2019, many new designs have been born, the most important of which is the "automatic lacing" technology Nike Adapt BB basketball shoes and Puma. Fi (Fit Intelligence); and the Air Max 720 with a 38mm thick air cushion creates a new record for the AIR air cushion unit. I believe that in the rest of the year, the major brands will have more fresh ideas to bring us new excitement.

Deconstruction style is still the trend of the times

The “deconstruction” craze triggered by the Virgil Abloh and “The Ten” series continues and will continue to be in force in 2019. From the current exposure of the shoes, including Sacai x Nike "Blazer with The Dunk" & "LVD with Waffle Daybreak", UNDERCOVER x Nike Waffle Racer, and COMME des GAR? ONS HOMME Plus x Air Jordan 1 and other topics are designed The structure of the shoe body has been greatly transformed, becoming the most anticipated cross-border joint shoes this year. Travis Scott x Air Jordan 1, designed with "Back Swoosh", has recently been favored by Michael Jordan, and its pre-sale price has successfully exceeded the million mark. Compared to the design constraints of the once-in-a-lifetime frame, today's sports brands give designers more freedom to play, and the bold and avant-garde deconstruction style is the best way for them to quickly establish style and personality.

The difference between basketball shoes and fashion shoes continues to shrink

Throughout the history of sports shoes, it is not difficult to find that basketball shoes have very important reference significance for fashion shoes, such as Louis Vuitton high-top sneakers that draw on the appearance of retro basketball shoes, and the difference between the two will be In 2019, it ushered in further narrowing. Last year's most successful example of "Basketball Shoes Fashion" was not KITH x Nike LeBron 15 . Designer Ronnie Fieg injected gorgeous embroidery elements into the main LeBron 15 to help LeBron James become the 2018 NBA All-Star Game. The most dazzling "Star in the Stars"; the new Nike Air Fear of God 1, a basketball shoe created by Jerry Lorenzo, is a strong contender for "The Best Shoes of the Year."

In addition, many topical basketball shoes were born last year, including Damian Lillard fourth-generation signature shoes adidas DAME 4 with BAPE classic camouflage elements; Y-3 BYW BBALL basketball inspired by James Harden Shoes; and special versions of the Nike Kobe 1 Protro designed by UNDEFEATED. All the topical proofs prove that basketball shoes can also become the trend-setting vane, and in this year's basketball shoes, in addition to Russell Westbrook's new generation of signature shoes Why Not Zer0.2, created by New Balance for Kawhi Leonard The new basketball shoes have also met with you on the NBA All-Star Weekend.

The transition from "Dad Shoe" to "Hiking Sneaker"

Thanks to the popularity of Balenciaga Triple S, the concept of “Dad Shoe” has influenced the design of countless shoes in the past few years, but as this boom gradually dissipated, it borrowed the “Hiking Sneaker” style outdoor cross-country shoes. It has already succeeded in "upper position". From the original Balenciaga Track Trainer to the recently popular HOKA ONE ONE, in addition to the "Dad Shoe" Chunky part, these shoes are favored by more fans with a more functional design. This year, in addition to the ODSY-1000 designed by Virgil Abloh for its own brand Off-White?, outdoor cross-country shoes from ASICS and French veteran SALOMON are definitely worthy of attention.

More female designers, more women's sneakers

2018 is definitely a year of comprehensive “blowout” for women's sports shoes. In the face of the huge female consumer market, major brands have launched limited products for women, which is also envied by male consumers who have always been more valued. Women's Influencers, including Kylie Jenner, Aleali May, Stella McCartney, Rox Brown and Serena Williams, have contributed to the field of sneaker design.

In addition to the Sacai designer Abe Qianshang mentioned above, this year's focus will also be on the AMBUSH designer YOON, who is designed by the fashion industry. The Nike Air Max 180 and Converse outdoor style shoes are designed by her. It is also the most anticipated female shoe this year. It is worth mentioning that, according to industry internal news, the cooperation between Virgil Abloh and Nike will turn to the field of women's sports equipment this year. As for the design of the two parties, let us wait and see.