Many people know satchi, government officials and businesspeople who come in and out of many high-rise buildings in China and are dressed in Satchi Men's clothing. In the hearts of Chinese men, this international brand from Italy embodies the noble identity and dream of a man. Very few people know Lu Huangbin, the "post 60s" of China. Few Fudan natives admitted to his hometown at that time and graduates from prestigious universities seldom reached the sea. However, he left the government to introduce Italy's Sachi International China. From the perspective of Chinese men, he interpreted the value and fashion of big names in China. Italian business satchi (satchi) Chinese agent Lu Huang Bin men's fashion to grasp the key of the fashion in Shanghai Jindu Road 3268, here is the headquarters of Sachi International China brand operations. Interview with reporters that day, is hitting Lu Huang Bin and design director Renato Italian designer is discussing the next season's product style. Renato is a famous designer in Italy. He said that his understanding of men's fashion in China has given him great inspiration. "Our hearts are together and souls can speak." Renato is a pure designer, abstract his ideas, with Italian romance, his fashion design can visit the Paris fashion show, you can also enter the United States Fifth Avenue's top boutiques, but as Sachi International's chief designer, Lu often put his thoughts back pull a pull. Lu said to him, "Satchi Menswear in the Chinese market, to show the value of the identity of Chinese men, it is fashionable, but this fashion is modest fashion." "Modest fashion?" Looking at the blue of Renato Eyes, Lu Huangbin continue to explain: Chinese men are subtle, fashion is not avant-garde, and even such a partial to the classic fashion, which requires the integration of international men's fashion, Sachs International to achieve a degree of fashion, in other words, "moderate fashion". For the understanding of Chinese men, Lu Huangbin said: There is a need for identity in men's bones. This identity comes from the social identity and men will have a sense of worth. Why do some men like to wear designer clothes? In fact, men hope that through an external performance to achieve social recognition, as favorite watches, like to wear designer men is still a man to reflect the self-worth of a need. Satchi men's satchi, is to give Chinese men a distinguished identity identity value. Want to interpret the Chinese man's fashion is actually not so simple, want to be the leader of Chinese men's fashion is even harder. Lu Huang Bin often tells such a story: in Louis Vuitton's flagship store in Beijing, a canvas bag can be sold for nearly ten thousand yuan, but often wait in line at the door waiting, full of customers seem hung on the face "value for money" four Words "So, we also want to give our customers such a sense of value.Satci should have the romance, fashion, elegance and high quality and taste of Italy, Satchi international (satchi) should be the messenger of Italian and Chinese culture! This is also the satchi brand performance. " When the sky came, the perception is very important Luhuang Bin, a man graduated from elite, but also slightly easy to pass the gossip. He said, my life is good, luck did not have to say. But he also said that I believe I Ching, it is a science, but not superstitious. Whenever successful people, are conform to the weather, find the right place, create and. Time, location, people and not everyone can grasp, the key is that you can perceive, and really grasp it? In the 1980s, some big international brands entered China. Under the guidance of the people's fashion ideas of the time, these brands began to take root in mainland China and thrive. In fact, no one understands that the land of China, with a population of 1.4 billion people and an annual economic growth rate of more than 8% of GDP, has basically attracted all the world's luxury brands or cheap or fast or slow international brands, Alien brand gold "holy land." "Foreign brands have inherent genetic advantages, people of foreign brands favor, agency and operation of a foreign brand in the Chinese market has a very big opportunity," But this opportunity came to Lu Huangbin 10 years later. In 2004, when a satchi brand from Italy was placed on his desk, he felt the chance came. It was a day. However, there are some hidden troubles in the heavens. This is not the way to eat pies in the sky. And has this "day" been "out of date" after 10 years of waiting? At that time, after more than two decades of market economy baptism, people were not as enthusiastic about foreign brands as they used to. Their attitudes toward consumption have become more rational. To establish the brand in the Chinese market requires more manpower and material resources , Resource matching, etc., the market situation has been different from the past, the risk is high. "Although China's first-generation entrepreneurs used to have had the brand experience of Satchi, Satchi's brand space suddenly narrowed with the entry of some front-line international big names." Luhuang Bin commented on the status of Satchi International when entering China . However, such an opportunity, a not easy opportunity, how to see where it hopes? Lu Huang Bin through the tunnel of time seems to have returned to college time. Lu Huangbin entered Shanghai Fudan University in 1981 to study computer applications, at home, no money for him to study, when he was the only way to solve the cost of working. But then college students working is not easy, not as much money now as opportunities, no one please tutor, he is basically on the construction site and those migrant workers eat together, live together, what life and death have done. Lu Huangbin said: "It is not my only goal to go out for work and earn money. More importantly, through work-study opportunities, I can understand society and reach out to society because I know what I am missing. Therefore, I am highly targeted and enthusiastic in doing things. Both the boss and the coworkers recognized me. "At the same time, he spent his spare time working while studying, four years of college down, he actually did not have a penny to the home! After graduating from college, Lu Huangbin into a lot of people envy of China Petrochemical Group, he started from a simple operator, because cleverness and willingness, he quickly became the team leader, was not long before being transferred to the party propaganda unit. However, state-owned enterprises work simple and boring, like the challenge and adventurous Lu Huangbin soon found himself not suitable here, he began to learn law and foreign trade, because by chance, he was transferred to the Municipal Economic Commission Industrial Foundation, began to participate in the formation Sino-US cooperation apparel company, from Lu Huangbin first time contact with the apparel industry. It was also the experience of that time that made him realize profoundly: "Although the fashion industry is changing very fast, the industry is an eternal gold industry as long as it captures consumer demand and popular hot spots." In 2004, 5 Lu Huangbin, who was on a business trip to Beijing on the night of January, was fortunate enough to get Sachi International's message about to enter China soon. Luhuang Bin realized that it was his day in the field of apparel that satchi arrived. When the day comes, grasp it, follow it, and find the right place to create people. He immediately started the negotiations, a month later, he got Sachi international proxy in China. Together with Sachi International On June 18, 2004, Lu Huangbin became the new owner of Sachi International in China. Sachi International, a well-known clothing brand in Italy, with its unique design and artistic temperament affect the pattern of the world's men's clothing, after getting the excitement of this brand of agency, can control it as Lu Huangbin has been worried problem. However, he did not know then, behind the difficulties far beyond his imagination. August 3, 2004 held in Shanghai Golden Gate Hotel Merchants Club Lu Huangbin had a fiery passion poured a pot of cold water, more than 200 people to the scene to see the goods but no one single order! Surprising things have come up: there is actually a satchi in italics! And actually the same from a company's authorization. Lu Huangbin these things have never thought of, it will not come to mind. It also evolved later to the satchi and satchi wars. However, a few years later, this battle did not let Lu Huangbin fall, now recalled the dispute, Lu Huangbin also deeply touched, he said: "In the past 8 years, Satchi International has not been eliminated by the market, has not been crushed by competitors On the contrary has been rapid development and growth, I want to thank all the people here, including my competitors. "" My life and Satchi International together. "Lu Huangbin has been saying. Sachs International, a brand from Florence, Italy, started to flourish in Lu Huangbin's hands and Lu Huangbin also created a new history in brand apparel that has never been seen before in the Chinese apparel industry. Sachi synchronous growth situation. Subversion of the traditional, decisive battle the next 8 years every day, Lu Huangbin Pudong in the home all drove an hour and a half rushed to Jindu Road - Shanghai QN Clothing Co., Ltd., here is Sachi International China brand headquarters operations, 8:30 a day, staff also a He had already started his day's work when none of them arrived. Lu Huangbin said, "I can feel the crisis is that foreign brands in the golden period after nearly 20 years has become increasingly weaker advantages, how do we live in danger?" For the past eight years, Sachi International It can be said that in the blade to complete a beautiful dance, and the second 8-year mandate is starting from 2012. At present, Sachi International has basically completed the layout of the channel network, the country already has more than 100 stores, Sachi international brand market sales of more than 180 million yuan. For the next eight years, Lu Huangbin said: "The first step in the development of a firm is to gain a firm foothold and the second step is to grow and develop while Sachi International has completed the first step of transformation and will make a breakthrough under the current form , Is to subvert the tradition of 'destructive' innovation, which includes the operation of apparel patterns change, operational management innovation, scientific inventory management, as well as supply chain optimization and recycling channels to make radical changes. "It is reported In terms of channel reengineering, Lu Huangbin believes that the future channel change must be a multi-faceted interaction between suppliers, brands, channel operators and network operators, and is a brand new experiential marketing mode rather than Any single party. In addition, Sachs International has started to cooperate with a number of real estate companies in the more high-end real estate and commercial centers for brand presence. Lu Huangbin said: "In the next 8 years, Sachi International stores in the country will reach 500, the sales exceeded 1 billion yuan.In order to achieve this dream.Lu Huangbin in addition to heavily employed Italian Renato, this year also specially invited Yuan Lili, The 13-year-old went to France to study art at the Academy of Fine Arts in China, studied art design at the age of 18, worked with BALMAIN for many years, and became the creative designer of SZI International. Now, with Lei Naduo, with Sliki international design team led by Lori walk in the forefront of fashion, quality frequent. "They are really great! Lu Huang Bin said, "Our products are in a heavy debut next season." Also because Lu Huang Bin, a Chinese man on the interpretation of international fashion brands, this was born in Italy, the international brand-name men --- Satchi International (satchi), in the Chinese market On the start of a new round of sail.