Wang Zhongguang: The Eight Strategies of Fuju Fashion Promote the Rapid Development of Longman Flute

According to Wang Zhongguang, general manager of Fujue, the good opportunity for Fujue clothing is undoubtedly coming.

The successful renewal of Fan Bingbing at the end of 2011, hand in hand for five consecutive years, has been recognized by the internationally renowned movie star Fan Bingbing, which means that the culture concept of Fujue clothing has reached the height of the corresponding international fashion brand. At the beginning of the endorsement, Fan Bingbing once said frankly, "It should be the fate. Longman flute and Odi's down coat really suit me."

In the name of Fan Bingbing as an international superstar, the two brands of Longman Flute and Otidi Fashion down apparel brand of Fuju clothing were described. In the process of Wang communication, Wang Zong explained to us his eight strategic plans.

The first is the talent strategy, which will attract a large number of industry elites to join the team, and make career plans for high-end talents. Wang Zong said that he was the first to be put in this position. As a leader, there are a number of senior figures in the clothing industry who will soon be in place on the list of Wang’s call for help. Wang is always confident about this point.

The second is the branded operation strategy, which will enhance the image of the terminal store. We hope to use the super popularity of Fan Bingbing's international superstars to further enhance the brand image. Before the cooperation between the two parties was very harmonious, and established a deep feeling, so once again join hands together. "Langman Flute" and "Ode Emperor" two major fashion down brands have become the leader brand of fashion down apparel. Use branded advertisements such as TV commercials, soft-text advertisements, and network promotion.

The third is to take advantage of the strategy, R & D and design, Fuju clothing has been with the Milan fashion design agency for product development and integration. In terms of the terminal market, we have in-depth cooperation with terminal wealth coach Ge Jiaming to create an excellent terminal store and ensure the profitability of terminal stores. Supply Chain Management: We have started negotiations with well-known experts in supply chain management and integration capabilities.

The fourth is the fission strategy. From the design and development to the marketing team, the "Landman Flute" and "ODD" brands are all individually segregated and operate independently to ensure the continued rapid development of the brand, which will play a big role in the rapid development of Fujue apparel. Promote the role.

The fifth is the informationization strategy. The company's ERP system is on-line and the terminal stores are connected to the system to conduct data analysis and support management decisions.

The sixth is the quality improvement strategy, strengthening the ISO9001 quality certification system, from the "two qualified, three standards" quality source management model, and comprehensively improve the quality of goods.

The seventh is the supply chain management strategy, creating a fast supply chain system to solve the problem of repairing single bills. The traditional "bundle flow" production model has been changed to the "single piece flow" model, and a rapid reaction workshop has been established to meet Short-term compensation for market demand.

The eighth is the system construction strategy. The major centers and departments constantly improve the VMP system, and forge an iron plate for the company.

Wang also further disclosed that the eight major strategies are already under implementation. It is believed that sooner or later, everyone will see more unexpected events. Fujue clothing will develop rapidly in 2012 and become a second takeoff. year.