Wang Zhongguang: Foguang eight strategies to promote Longman Di brand rapid development

欧帝帝

According to Wang Zhongguang, general manager of FJM, the good opportunity for FJM is undoubtedly coming.

Successfully renewed by the end of 2011 Fan Bingbing, for 5 consecutive years in hand, has been recognized by Fan Bingbing international famous film, which means the wealth of clothing culture concept has reached the corresponding height of the international fashion brand. Endorsement of the beginning, Fan Bingbing has frankly said, "It should be fate it, Longman flute, the emperor 's down jacket really suits me."

To Fan Bingbing international superstar identity as Rich Wealth costumes Longman flute and Oud emperor two fashion down jacket brand, Wang communication process, Wang told us in detail his eight strategic deployment.

The first is talent strategy, will attract a large number of industry elite to join the rich team, and do career planning for high-end talent. Wang always said he was the first to be put on this position, as a leader, there are a number of apparel industry veterans Wang total list of signings, will soon be in place. For this total king is full of confidence.

The second is the brand management strategy to enhance the image of the terminal store, hoping to use Fan Bingbing super superstition of the international superstar to further enhance the brand image, the two sides before the cooperation is very harmonious, and established a deep feeling , so once again hand in hand, together "Longman flute" and "OUDI" two major fashion down brand to create a fashion leader in down jacket brand. The use of television advertising, soft paper advertising, network promotion, such as brand promotion.

The third is the strategy of borrowing, R & D design, rich costumes have been with Milan fashion design agency for product development and integration. In terms of the terminal market, Prof. Ge Jiaming, the wealth manager of the terminal, has been deeply involved in cooperation to create an excellent terminal store and ensure the profitability of terminal stores. Supply Chain Management: Negotiations with better-known consulting experts in supply chain management and integration capabilities have begun.

The fourth is the fission strategy, "Longman flute", "ODD" brand from design and development to marketing team all separate, independent operation, to ensure the sustained rapid development of the brand, which will Fagujian apparel played a big role in the rapid development Promote the role.

The fifth is the information strategy, the company ERP system on-line operation, terminal stores and system connections, data analysis to support management decisions.

Sixth is the strategy of quality improvement, strengthening the ISO9001 quality certification system, from the "two qualified, three standard" source of quality management, improve overall quality of goods.

Seventh is the strategy of supply chain management, to build a rapid supply chain system and to solve the problem of making up a single supplement. The traditional "bale flow" mode of production has been changed into a "one-piece flow" model and a rapid response workshop has been established to satisfy Market demand for short-term make up.

Eighth is the system construction strategy, major centers and departments continue to improve the VMP system for the business forging out of the camp.

Wang further revealed that the eight strategies have been implemented, I believe sooner or later, we will see more unexpected things happen, rich costumes in 2012, will be rapid development, the second take-off one year.

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