"Houdezhanzhan, peaks gather into the mountains," Nanshan Group with its strong economic strength, a good brand promotion mode, continue to gather new peaks, the Nanshan to higher heights. As a highlight of this service fair, Nanshan Group launched the heavyweight brand of Brighton, which is another major achievement after Bethany. We have the honor to interview Mr. Bai Hua, general manager of Nanshan Group, listen to him about the road to branding, let us know the unknown story of the brand Brighton. According to the general introduction of white, the establishment of Brighton brand is not a whirlwind, nor is it independent, its creation is related to the entire Nanshan industrial chain, Nanshan textile and apparel industry from wool, spinning, weaving, to dyeing Finishing, garment processing, and then to the terminal brand, the brand's initial plan is to extend her industry chain to maximize profits (to achieve the smile at both ends of the curve). Imagine the creation of all brands in Nanshan, have such a consideration, is bound to the brand as the ultimate goal, all the chains serve this ultimate goal, want to do well is not difficult. As for the positioning of the Brighton brand, Bai always has his own unique view. He is different from people's pursuit of big brands and high-priced ideas, and is more rational and in line with the realistic development of the high-end market. He believes that: "The Brighton brand is not the traditional trend to follow the high-end.At present, the market positioning more and more high-end brands, including some of the top European luxury brands have spotted China's huge consumer potential of the market, However, in the international market, some fashion brands have also entered China continuously. For example, Zara, H & M, Unique and other brands are also sought after in China.With the current economic take-off in China, domestic men are slowly moving from the pursuit of high-priced brands Emphasize affordable. "Brighton is the brand that ordinary people can afford to wear, focusing on the craftsmanship and quality of the apparel, imported wool from Australia, a cost-effective and complete industrial chain that will become the future of the Brighton brand A solid foundation for vigorous development. Many of the world's top apparel companies such as HUGO BOSS, ARMANI, PRADA and some other well-known brands are using Nanshan fabrics. At the same time, Nanshan production design fabrics fortunate enough to become the 2012 British Olympic Games official dress, open a new chapter of the Chinese nation to the world. From the entire textile and garment industry, from the quality of wool, fabric quality and quality of post-processing, Brighton can carry out their own effective control, which largely saves the company cost, so the Brighton brand Mainly rely on its high cost, a core brand value reflects. With the changing consumer spending habits, middle and low but with excellent quality of clothing will be more consumers. Turning to the advantages and characteristics of the Brighton brand, General Manager Bai made two very pragmatic points. First, the practicality of suits, suits from the initial development to the present, the style change is not obvious, but Brighton focus on the connotation of clothing, such as clothing version, unlike some companies blindly introduce the European version of the type, due to the Western population The difference between the skeleton shape led to sales bottlenecks, Brighton's design in the version to improve to make it more suitable for Chinese. Second, the functional suit, due to the inherent characteristics of the suit is relative to the body, young people are not very active character is very willing to wear long dress for a long time, so the design of the fabric and accessories used in the characteristics of bomb, making consumers Wearing the suits at the same time feel comfortable and casual wear. Therefore, Brighton will dress fashion design concept sought after by the vast number of consumers. We see the Brighton brand everywhere people-oriented, do not blindly follow the trend, to do with people's clothing. For imported products, whichever is best, to its dregs, I believe Brighton through the future development and innovation will be for the Chinese men's brand to make a significant contribution to the world. Brighton brand to participate in this exhibition, intended to showcase its design concepts and design culture to the vast number of consumers and the audience, through the exhibition this platform to strengthen exchanges between peers and enhance each other. White always think: "This year's show a lot of brands are actually show their own internal strength. Brighton brand was established two years, it is the leading industry in Nanshan, the leader can do to avoid some of the upstream risks, the near For two years, Brighton will focus on practicing internal strength, researching the clothing market and identifying the core value of the brand, as well as promoting the brand with some mainstream media like CCTV. "We look forward to creating brilliant achievements in the Brighton brand as well as Hope Nanshan Group continue to introduce our own Chinese brand. (E04)
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