Following the success of CHIC (China International Clothing & Accessories Fair) in 2011, SIU Fashion Group re-energized in 2012 to bring its spring / summer collection to CHIC 20th Anniversary Show, exquisite texture Chinese costume, , And strive to give all sectors of the show a new visual fashion gluttonous feast.
SIU Sizhong Group Chairman Xiao Yuyan & Brand Manager Joan
The second SIU Fashion Group participating in CHIC showed off its glory days in the 2011 fair. The exhibitors from all walks of life, including the well-known shopping malls, franchisees, agents and even the staff in the industry, all expressed their opinions on the brand, quality , The design affirmed. At this exhibition, SIU wanted to release the best design of the season with CHIC, a high-quality fashion platform. On the other hand, SIU intends to seek multi-angle market cooperation while promoting the brand image of high quality.
The SIU Fashion Group brings together the same-name brands, including exquisite luxury limited edition; also brought the French designer brand les 100 ciels; and the Spanish national brand Armand Basi fashion brand, to show a multi-faceted design and style.
SIU costume design elegance, with particular emphasis on tailoring and technology with each piece of clothing is like a work of art. SS2012's design concept is original to the spring flowers in full bloom in the garden. The full range of design is full of natural flavor, combined with the concept of modern popular elements, express the vitality of spring flowers, people have a new look. les 100 ciels 2012 spring and summer series, extensive use of striped knit, as if led us to Paris, France, feeling the warmth of that spring slowly awake in the sun. Loose sweater, combined with application of beads and sequins, flowers are blooming like the city of Paris, accompanied by a variety of pastel colors, comfortable fit with a male casual women . Armand Basi clothing exudes Spanish-style, bold modern design, careful selection and workmanship, the moment you walk in the forefront of the trend. Armand Basi SS2012 was inspired by the art of the artist Damien Hirst and his personal lifestyle. His controversial and pioneering vision, his analysis of life and his use of color are the main creative inspiration of this season.
Of course, in order to meet the new product release and highlight the attractiveness of the booth. SIU distinctive layout of the exhibition area into a classical mysterious European-style opera house. The design idea is close to the brand spirit of SIU brand the art of life, breaking the boundaries between different art fields and opening up the diaphragm of art, design and life. SIU from the classic, redefining the fashion charm. SIU hopes every friend who enters the SIU booth can enjoy each group's intent design and fine brand culture.
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