Understand the buyer's purchasing habits, in order to accurately develop the promotion plan for the product, the general buyer's procurement and sales process is: the development of the procurement plan (new product procurement, new supplier selection) - through the appropriate channels to find suppliers (exhibition, magazines , network) - factory site visits (screening comparison, review strength) - formal orders.
Buyers mainly choose their own purchasing channels through the following ways: 1. Directly through the network; 2. Purchasing through the exhibition, but also has begun to use the network to conduct preliminary screening negotiations with suppliers. The exhibition time is very urgent and very planned. He wants to understand the trend of the market and products through the exhibition. On the one hand, he needs to meet old suppliers and conduct substantive negotiations. On the other hand, the former contact interested suppliers should discuss further to see if there is cooperation. Opportunity, there will be time to walk around and see. In order to increase the effectiveness of the exhibition looking for suppliers and find better suppliers, buyers usually look for new products and suppliers through the Internet 1-3 months in advance, and at the same time, through e-mail for inquiry and trading terms, and then Meet about the show again. So if you do not promote through the Internet, even if the buyer comes to the show, it does not guarantee that he can come to your booth; even if the buyer passes your booth, there is no guarantee that he will stop to come to see your product; even if the buyer Looking at your product does not necessarily give you enough time to introduce you to your product and business. So the best way is to become a buyer’s selection list when the buyer initially screens suppliers through the Internet.
When is the best time for product promotion? First, formulate the procurement plan (purchase of new products, selection of new suppliers). The time is from October to December of each year. The main tasks to be done are annual sales summary, future market forecast, product procurement analysis, supplier evaluation, and procurement plan. Once established, buyers usually use about three months to select suppliers. Secondly, the process of searching for new suppliers and buyers of new products through B2B websites, procurement magazines, and professional exhibitions is mainly as follows: Inquiry negotiations, factories Field visits, screening comparisons, and inspections. Choosing the right media to promote yourself during the purchase period of the buyer, giving priority to entering the buyer's field of vision is the first step to getting orders! In particular, we must pay attention to the purchase of Canton Fair for the Spring and Autumn Festival. The general buyers will place orders between January and June. After the Autumn Fair, the orders are mainly to meet the buyers' needs for market sales in the first half of the year! September-October search for cooperation business, screening and comparison in November, formal orders and factory production in December, after more than a month of shipping, to the official start of sales in February.
Buyers' purchasing types are mainly divided into bulk purchases and sporadic purchases. The bulk purchase time is from March to June of each year. Buyers will put the big orders of the whole year into the hands of suppliers during this time. The sales time is from April to December, and the sales cycle takes up 75%. While sporadic purchases are not limited, buyers often have sporadic small purchases throughout the year. The sales time is mainly from January to March each year. This time is also the off-season sales. Large purchases from big buyers are usually purchased in large quantities in February and March of each year. Take Wal-Mart as an example. Each year at the beginning of the year, orders are placed to each supplier, and then they are allocated according to the sales plan. Various stores.
Buyers mainly choose their own purchasing channels through the following ways: 1. Directly through the network; 2. Purchasing through the exhibition, but also has begun to use the network to conduct preliminary screening negotiations with suppliers. The exhibition time is very urgent and very planned. He wants to understand the trend of the market and products through the exhibition. On the one hand, he needs to meet old suppliers and conduct substantive negotiations. On the other hand, the former contact interested suppliers should discuss further to see if there is cooperation. Opportunity, there will be time to walk around and see. In order to increase the effectiveness of the exhibition looking for suppliers and find better suppliers, buyers usually look for new products and suppliers through the Internet 1-3 months in advance, and at the same time, through e-mail for inquiry and trading terms, and then Meet about the show again. So if you do not promote through the Internet, even if the buyer comes to the show, it does not guarantee that he can come to your booth; even if the buyer passes your booth, there is no guarantee that he will stop to come to see your product; even if the buyer Looking at your product does not necessarily give you enough time to introduce you to your product and business. So the best way is to become a buyer’s selection list when the buyer initially screens suppliers through the Internet.
When is the best time for product promotion? First, formulate the procurement plan (purchase of new products, selection of new suppliers). The time is from October to December of each year. The main tasks to be done are annual sales summary, future market forecast, product procurement analysis, supplier evaluation, and procurement plan. Once established, buyers usually use about three months to select suppliers. Secondly, the process of searching for new suppliers and buyers of new products through B2B websites, procurement magazines, and professional exhibitions is mainly as follows: Inquiry negotiations, factories Field visits, screening comparisons, and inspections. Choosing the right media to promote yourself during the purchase period of the buyer, giving priority to entering the buyer's field of vision is the first step to getting orders! In particular, we must pay attention to the purchase of Canton Fair for the Spring and Autumn Festival. The general buyers will place orders between January and June. After the Autumn Fair, the orders are mainly to meet the buyers' needs for market sales in the first half of the year! September-October search for cooperation business, screening and comparison in November, formal orders and factory production in December, after more than a month of shipping, to the official start of sales in February.
Buyers' purchasing types are mainly divided into bulk purchases and sporadic purchases. The bulk purchase time is from March to June of each year. Buyers will put the big orders of the whole year into the hands of suppliers during this time. The sales time is from April to December, and the sales cycle takes up 75%. While sporadic purchases are not limited, buyers often have sporadic small purchases throughout the year. The sales time is mainly from January to March each year. This time is also the off-season sales. Large purchases from big buyers are usually purchased in large quantities in February and March of each year. Take Wal-Mart as an example. Each year at the beginning of the year, orders are placed to each supplier, and then they are allocated according to the sales plan. Various stores.
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