On March 31, Earth Hour, hosted once a year by the WWF (World Wildlife Fund), was staged as scheduled. In this world-spotlight stage, MARCCASNE, as the representative of China's fashion men's field, is already standing on the stage for the second time. Together with Haier, Mengniu and Vanke, they will announce to the world that they are OK Sustainable development and determination to act. It is understood that, as early as 2007, MARCCASNE (men's Macacini men) has taken the lead in environmental protection and fashion men's clothing for the first time in front of the public with a green lifestyle and advocated a "green and low-carbon public welfare" Sexual health life concept. In business day-to-day operations, MARCCASNE (men's Cassini) use recycled paper business cards, environmental protection bag, in the choice of fabric, add 15% -20% of natural cotton, reduce the use of petrochemical resources. In the outside world, Macassini this for the future, the dedication of environmental protection a bit overwhelming, no one expected this silent force of the small brand, in a few years will become the fashion leader in the era of environmental protection. However, with the continuous growth of people's consumption concept, MARCCASNE (Menaceini Men's) has become gradually recognized and recognized by the public. Its low-carbon raw materials, classic black and white ash colors and once low-carbon environmental protection products Become a new trend of men's fashion market. After five years of development, MARCCASNE (Marcassini) this new sudden rise of the military has become a pioneering fashion men's brand leadership area, widely favored by the public. Ding Ceng, executive director of MARCCASNE, said: "In the next five years, MARCCASNE will upgrade its environmental strategy mainly through implementation. First, we established the Japanese-Korean designer club in Guangzhou and Fujian , And set up a designer center in Hong Kong, thereby increasing product development efforts to design more and better environmentally friendly fashion clothing to meet the needs of the majority of fashion men; Second, we will increase the channels based on the eight branches Expand, increase the single store to join and the total investment on behalf of Merchants, let Macassini's focus from Central China, North China to the northwest and southwest to expand its network throughout the country, so as to expand the scope of environmental protection and culture; Next, we will be Public welfare and environmental protection road to progress, increase brand communication, continue to sponsor the earth an hour basis, increase the spread of '10,000 environmental attitudes.' And as a continuation of Earth's one hour, MARCCASNE (Menaceini men) synchronization The "10,000 Green Attitudes" campaign launched has injected a new force into the environmental protection industry. As a result, MARCCASNE (Macassini Men) this fashion brand in the road to environmental protection farther and farther. The marriage of fashion and environmental protection, can be described as the sword go-ahead. MARCCASNE (Marcocane men) "fashion, environmental protection" as the MARCCASNE (Macassini men's) brand core values, and strive to fashion and environmental protection concept of harmony and unity, deeply rooted in the brand of genes. Then, through its innovative strategic model, unique brand culture and persisting exploration and practice, MARCCASNE has finally brought the environmental protection core into the fashion and presented it vividly through a novel and unique product In front of the public. With the gradual awakening of environmental awareness of society as a whole, in the strong hand and most of the "fashion" advertised in the men's clothing market move or a trick. This also confirms who can identify the trend of the tide of the times and identify the direction of who can stand tall in the forefront. At this "Earth Hour" global launching ceremony, Ding Geng further promised in an interview that "in the coming year, MARCCASNE (Menaceini Men) will devote themselves to the use of natural cotton and linen products in the goods With a total share of more than 60%, 80% of pants are washed with no heavy water and 100% recycled accessories (paper) are eco-friendly - 'Earth Hour' is supported by pure action. " It is Marccasne (Macassini) to be advertised as "a new attitude to life, a new fashion standard" brand proposition. Its advocacy of elegant, personalized and environmentally friendly lifestyles not only provides a new choice of life style for the fashionable owners pursuing "LOHAS" nowadays, but also infuses new thinking into the fashion development of China's menswear industry.