The book of investment and investment analysis doubles the profit for two years

Zhang Daqian’s massive painting “Love Lake” shot a grand price of RMB 108 million in the Guardian 2010 spring auction, which not only became a new record for the artist’s personal work, but also exceeded the 100 million mark for the first time in modern Chinese painting and calligraphy.

As the most popular stock market has performed poorly this year, a large amount of funds have begun to draw closer to the works of art. The recent investment in the Chinese painting and calligraphy industry continues to see investors rush to buy their works at a price of 100 million yuan. The cultural background, preciousness, and limitedness have brought huge profits to investors, but high returns also mean high risks. Industry insiders remind that the most important thing for investing in painting and calligraphy is anti-dumping products. If you accidentally come across the Ligue, That's a big loss.

Investing in paintings and paintings doubled their profits for two years

Mr. Yang, who was in his early fifties, often went to the Qingshuitang calligraphy and painting shop. Two years ago, he invested more than 40,000 yuan to buy a few paintings. After one after another, the original 40,000 yuan has now changed to more than 400,000 yuan and tasted the sweetness. He is considering partnering with a friend to open a calligraphy and painting shop in Qingshuitang.

Mr. Yang said that as far as he is concerned, as long as it is not a fake, the annual return on investment of 20% to 30% is not a problem. “For example, the sketch of a rare bird in Song Huizong is a 2530 to a collector in 2002. Million won, in 2009 actually shot for 61.712 million yuan, 7 years of average annual return of 20% or more. As long as it is a good work, astronomical prices were also received." Outside the painting and calligraphy shop business, he was full of hope.

However, if the return on investment is high, fake products will come. Last month, a friend of Mr. Yang spent more than 20,000 yuan to buy a painting from Beijing. A few friends in the circle unanimously decided that the painting was a fake. This friend had to sell it for 4,000 yuan, and lost more than 16,000 yuan in one round. "Encountering 'Li Ghost' is like buying stocks that have suffered continuous opening and falling, and they can't run off without running." said Mr. Yang.

True and rare works are valuable

Zhou Bo, who has been writing calligraphy shop for nearly 20 years, said that investment in painting and calligraphy has a basic direction, that is, the pursuit of "true" and "lean." In addition, even the same author, in general, his post-mortem work is worth more than when he is alive, and the artist's heyday works are higher than those of other periods.

"The author's mentality in creating and whether his works have its strengths all affect the appreciation prospects of the works. For example, Qi Baishi is good at painting shrimps, and Xu Beihong is good at painting horses. In addition, there are titles with higher prices than unpaid and untitled items, such as The price of the collections and titles of the right holders in the works is even higher.” Zhou said that the materials used in the works are also very important. The carrier of paintings and calligraphy is mainly paper and gongs, and the prices of works generally used are higher.

Among all works of art, paintings and calligraphy suffer the most. Mr. Dong Lao, an expert in calligraphy and painting appraisal, suggested that if you want to buy authentic products, you can check with experts, or participate in auctions by reputable auction houses, and buy directly from the painters. However, if you invest in painting and calligraphy for a long time, you still have to rely on your own "one look, two counts, three records, four meetings, five meetings, and six meetings."

"Look" is to look at the real thing. Judging the authenticity of a painting and calligraphy work is to find the difference between the two, and the prerequisite for finding the difference is to look at the genuine product. "Flip" is to flip through the catalogue. Frequently reviewing the catalogue, storing each item in memory, if the buyer is very familiar with the artwork, it is easy to find problems. "Remember" refers to remembering the characteristics of the author. Familiarity with the characteristics of the painter and painter will greatly help him to improve his phishing ability. "Xiao" means knowing the fake work. "Buying real must be false." Counterfeit goods in counterfeiting workshops are more crude and easy to identify. However, the level of this ghostwriting can be confusing. "Finding" is to find flaws in many aspects. Calligraphy and painting is a comprehensive study. Apart from paintings and paintings itself, it is also associated with various aspects of knowledge, such as historical and cultural allusions, so investors should also be aware of other types of culture. "Distinguish" is to distinguish between questions. Now that counterfeit goods are on the market, investors are particularly reassuring about what they have passed. The counterfeiters will do whatever they like and work hard on the subject. Therefore, you should be more careful and more discerned when you have questions.

Wan Yuyuan can also invest

With hundreds of millions of bills paying hundreds of millions of yuan, the investment in paintings and calligraphy is seen as a "luxury game for the rich," but experts believe that small investors can invest in calligraphy and painting, and thousands of dollars can be tested. .

Mr. Dong Lao suggested that small investors can start from the works of young and middle-aged painters and artists. At present, the prices of the works of many famous young and middle-aged artists are mostly between 3,000 yuan and 5,000 yuan. Their works are still relatively rare and easy to buy authentic products. At the same time, because it has not yet become "everyone," the funding threshold is low. However, as long as they become famous in the future, the prices of their works will rise in a straight line. Even if they do not have a big deal in the future, the original funds will not be deterred and the risk is relatively small.

Experts also suggested that investing in painting and calligraphy should be a long line. That kind of buying is a good way to change hands immediately. In particular, investors should be reminded that hot money is flowing into the art market in large numbers. Some people are tempted to make huge profits and deliberately raise speculation to raise the price of the work. Therefore, there are valuations in the minds of those who are investing, and those that are obviously overvalued. It is best to shirk when you work.