Where paternity children's clothing tour in Shanxi June 21, 2011 -22 days held in Taiyuan Dongfanghong. This tour, the main show where the children fall winter 2011 pocket style, won the customer's recognition and highly praised. Children's wear as a cutting-edge brand in a short period of time has made leaps and bounds, the first in major cities across the country to open outlets, quickly became one of the fastest growing brands, and was continuously rated as "rapid brand development" Quality and cheap first brand "" the first best-selling brand "and" green brand. " On the same day, where the children's clothing held in Shanxi Province annual awards ceremony, Shanxi franchisees in 2010 achieved excellent results in shops to be awarded, awards are divided into customer encouragement award, best progress award and best performance award. Where the pocket of children's clothing Shanxi Tour Exhibition and the 2011 annual commendation ceremony in Shanxi Province, where the pocket chief marketing officer Liang Jiao interviewed Taiyuan TV, where the situation and the future of children's wear children's clothing to answer questions raised by reporters. Remember: Hello beam, glad to have such a chance today to be able to face to face with you. We all know that many children's wear brands name the brand in a fun, playful and cute style. "Fan pocket" is defined as the "joy of the world," If you look at the "Fan pocket" brand name, it may be difficult to think of the brand's interpretation of the original how to consider the use of "Fan pocket" to name it ? Also share with us your brand culture. Liang total: Where pocket is the transliteration of "Fun World", "Happy childhood, to share with" is the cultural core of all brands, where children's clothing is committed to providing Chinese children with high quality, affordable and cost-effective clothing, and to spread Outstanding concept of children's growth as a cultural theme, to achieve the "child world, with joy," the implementation and penetration of brand thinking. Remember: 2011 "leap" as the theme, you can share with us "leap" For the company's brand, what is the profound meaning? Liang total: 2011, is where all the children's clothing to achieve product quality, operation and management, market development, brand image and comprehensively enhance the year, where children's clothing will work hard to forge ahead, to achieve the 5 year goal and make unremitting efforts, The big step forward to complete the accumulation and precipitation. Remember: At present the children's clothing industry, children's clothing brand springing up, fierce competition, filled with competitive smoke taste, the diversification of brand style is to increase the competitiveness of the brand. In response to such a situation, your company "Fan pocket" brand compared to other children's clothing brand has any advantage? What is the positioning of brand style? Liang total: Where pocket children's clothing in addition to the product line to maintain high-quality mid-price strategy, but also will step up efforts to explore and shape all brands of culture to establish the most unique brand image where pocket. Currently, where the pocket has the following advantages: 1. Leading design: the famous designer featuring pen, excellent team of designers, a strong new product production capabilities; 2. Excellent quality: widely recognized by international brands The world's leading production line and the country's top technical personnel; 3. Low price: low price, with greater market competitiveness, greater room for expansion and strong market-oriented ability; 4. Normative operation : Where the pocket pays attention to the role of the channel, strictly regulate the channel to ensure the interests of the terminal market; 5. Solid strength: a strong background of production strength, targeting a strong brand of children's clothing, to create a strong win-win value chain; 6. Wholeheartedly service: Market monitoring team, rapid market response, improve the channel service system Where children's clothing located in the middle and high-block children's clothing brand, high quality, low price is where the biggest bright spot. Remember: Thank you, I believe where children's wear better tomorrow.
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