ONLY official website is a lively and confident fashion brand

ONLY fashion women's brand

ONLY is one of the four famous brands owned by BESTSELLER, a famous Danish fashion company in Europe. BESTSELLER was founded in 1972 and is currently one of the largest multinational fashion groups in Europe. Its designers are all over the major cities in Europe, quickly capture the latest fashion trends, fashion information from Milan and Paris in a timely manner at the Danish headquarters analysis, and then designers to design a style in line with their own brand style. BESTSELLER has stores in 18 countries in Europe.

The ONLY brand came to China in 1996. It is designed for all modern women who live in major cities in the world with independence, freedom, leadership, fashion and quality sensitivity. It represents the vitality of youth, an interesting lifestyle, a dynamic and strong era. breath. ONLY Women's collections include jackets, jackets, pullovers, tight knit tops, T-shirts, shirts, and other accessories such as backpacks, hats, and gloves.

ONLY is positioned as an urban woman between the ages of 15 and 35 who is lively, confident and independent. Its fabrics are made of high-grade fabrics from Europe and Japan. Designers have adopted rich and varied colors, strong rhythm colors, combined with the latest fashion trends, designed a number of styles that are comfortable to wear and represent the world's fashion.

ONLY's clothing is suitable for a variety of relaxing leisure occasions such as travel, friends' party, evening entertainment, and campus life. It brings world fashion and brings world-class quality and service. It has opened up internationally renowned brands. The practice of adopting a high-priced market has adopted reasonable prices and has maintained a close and friendly approach. The world's supermodels Helena and Naomi Campbell were both ONLY's spokespersons. At the turn of the century, LEEN, the lead singer of the famous European AUQA band, became the latest image spokesperson. The new high-tech fabric used by ONLY, the most fashionable design, will take you to experience a part of fashion, and ONLY will always stand at the forefront of fashion.

company's history

Bestseller is a family-owned company established in 1975. Since its inception, the company has grown rapidly. Currently, it has more than 12,000 employees worldwide. They are engaged in the research and development of the brand and marketing of the market. There are more than 1,600 in 27 countries around the world. Direct stores, business is still growing.

Initially, Bestseller concentrated its efforts on the development of popular women's clothing. In a few years, Bestseller has developed a strong momentum in the fashion women's market. In 1987, Bestseller began to introduce the children's wear product line. Shortly thereafter, the men's brand was launched in 1989. To date, Bestseller has owned 11 brands including VERO MODA, ONLY, Object, VILA, PH Industries, phink industries, Name It/Newborn, selected, JACK&JONES, tdk and PIECES.

As early as in 1975 when the company started its business, Bestseller established its own characteristics of quality and cheap clothes, and this feature has been preserved until now.

Bestseller has established VERO MODA, ONLY, JACK&JONES, selected and EXIT outlets in Europe, the Middle East and China. Products are sold in these outlets. Direct stores are managed directly by Bestseller or managed by a cooperative department store. Since most outlets are not directly owned by Bestseller, close cooperation with department stores is crucial.