Yi Lan Fen , China's first advocacy of "care for girls healthy, happy angel love" brand culture, to meet the girl's health, comfort, innocence, intellectual, lively and stylish clothing needs, advocate healthy and confident, comfortable and personal, free fashion Concept of life, with a fresh and beautiful diversity of design style, romantic and pleasant design practices, continue to lead and promote the flowering life of Chinese girls.
After years of development, we have established a complete product line of 4 major categories of "pure beauty, elegant, intellectual, simple and pretty", with nearly 1,500 sales outlets throughout the country. In 2011, a new core communication theme "Glorious Days of Youth Makeup • Yee Ienen", to continue to go beyond the spirit of the brand new journey! "Yi Lanfen" look forward to working with more young girls together to create a romantic fashion, comfortable and healthy girl lingerie kingdom, to experience the "Yelan Falan • Blonde girl live underwear Museum," the pleasure enjoyed!
Brand positioning Chinese girls underwear first brand, the first domestic consumer groups targeting young girl, but also the earliest girls lingerie market subdivision of the leading brand. At the same time the potential of the underwear chain industry and the most creative combination of wealth and franchise models, triggering the girl's underwear nuclear fission of wealth. Yee Lan Fen product positioning "health, comfort, fashion, elegance," so that girls enjoy the most beautiful flower life, at the same time, healthy and comfortable products to ensure the perfect girl's physical and mental development!
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