Shenzhen Wenbo Super 3000 Cultural Project to attract gold

Looking for funds to find a project, the above Expo! With the maturity of the investment and trading functions of the ICIF, it is no longer a rare case that cultural projects and capital spark a spark on the ICIF platform. This reporter learned that this year's ICIF has received over 3,000 investment projects and nearly 200 investment institutions have come to seek investment opportunities. Coupled with this year's increase in the China Culture Industry Network "Trade Center" and "Internet Expo" and other new investment platform, this year's investment is likely to exceed the amount of investment last year.

However, behind the optimistic situation, the voice of investment in cultural industries has also been overheated. How does the cultural industry play the capital cube? Where will the future industrial investment hot spots appear? I hope to find some answers at this year's ICIF.

Investment projects cover 12 industries

The encounter of opportunity and opportunity is the highlight of the performance on the platform of the Expo. This year, with the expansion of the output value of the cultural industry and the diversification of projects and investment entities, the investment transactions have increased.

The reporter learned from the ICIF company that all the work of the 7th ICIF has been basically completed, and all units reported very enthusiastic investment projects. Up to now, the number of cultural industry investment projects reported by provinces and municipalities in the main exhibition hall has reached 3,226.

Ye Jianqiang, Managing Director of ICIF, introduced that among the 3,226 cultural industry investment projects reported by provinces and cities, cultural tourism projects accounted for 30%, cultural facilities accounted for 19%, education and training accounted for 11%, and technology. Fine arts accounted for 8% and entertainment performances accounted for 7%, covering a total of 12 industries in the cultural industry.

In the development of transaction channels, in addition to the “Investment Promotion Conference” held in conjunction with this year’s ICIF, the ICBC will also adopt the "Trade Center" and "Online Expo" platforms and the "Peer to Peer" overseas investment platform opened by the Chinese cultural industry online. Various channels such as cultural property rights exchanges promote the trading of cultural industry projects and products.

160 investment agencies looking for "prey"

For venture capital institutions and banks and other capitalists, this is also full of opportunities and businesses.

On the eve of the ICIF, the reporter learned from the Shenzhen Cultural Property Exchange that from the 13th to the 14th, the “Cultural Capital Project” sponsored by the Organizing Committee of the ICIF, the 7th ICIF Cultural Property Exchange Transaction Center and Shenzhen Wencao. Road show promotion and cultural capital matchmaking will be held at the Shenzhen Stock Exchange.

This conference is the largest scale conference for the field of investment in the cultural industry held in China with investment-oriented cultural industries and equity investments**. There were five events in the promotion and networking sessions. A cultural capital project road show promotion was held in the function room on the third floor of Shenzhen Cultural Property Exchange, and a cultural capital matchmaking meeting was held in the golden trading hall on the first floor.

According to the introduction of the “Cultural Capital Project”, the purpose of this cultural capital project road show promotion conference is to provide high-level interactive and accurate docking platforms for enterprises and projects in the cultural industry, promote efficient negotiation between entrepreneurs and investment institutions, and improve projects and capital. The matching efficiency.

“As of now, there are more than 160 investment institutions, 30 financial institutions, 170 listed companies, and 60 road show projects registered for the conference.” This time, the guests, including domestic and foreign mainstream private equity **, financial institutions There are hundreds of investment institutions, intermediary agencies, service agencies and cultural industry enterprises. In the listed projects, it includes equity, creditor's rights, property rights, and intellectual property rights in the cultural industry. Minsheng Bank, China Construction Bank, China Merchants Bank, CITIC Trust, ICBC Leasing and other financial institutions also sent members to attend the meeting.

Overheated investment in cultural and creative industries?

Fun capital, or fun projects, for both sides of the investment, are eye exams, effort, brainpower and risky things. However, in the past year, the case of successful investment in the cultural industry seems to be optimistic, and it is almost forgotten that the market may open up at any time.

For example, fame and fortune, and the popularity of a number of newcomers, “The Legend of Martial Arts”, investors use less than 30 million yuan investment to win nearly 200 million yuan at the box office, so that industry peers “envy and hate”; not so long ago "In the end to love" is also investing 30 million yuan, but the box office has reached 170 million yuan. The high ticket prices of the two films have made some capital out of the loop.

In addition, the 2010 annual reports of a number of listed media released recently showed that the performance of nine companies, including Aofei Animation and Provincial Guangqun, has significantly increased.

High ticket prices and advertising revenues allow investors to hold “cash bulls”. The high growth performance of the company allows investors to obtain long-term reports. Due to these two temptations, the television, radio, and publishing industries have received various reports. Olive branches handed out by capital.

On April 14, Tencent announced the establishment of a film and television investment with a scale of 500 million yuan. On April 15, Phoenix Satellite TV disclosed that its Phoenix cultural industry with a scale of 600 million to 800 million US dollars has been finalized.

On April 23rd, China’s first cultural industry**, “China Construction Bank International Cultural Industry Equity Investment**”, initiated by China Construction Bank, was officially launched, with a scale of RMB 2 billion. The scope covers publishing, film and television, online games, animation and other cultural and creative industries. At present, a number of cultural industries** have been established in China, such as the Da Mohualaiwu** and Guangdong Cultural Industry Investment**.

With the emergence of this wave of cultural industries, China's film and television production market continues to send overheated warnings. Zhang Yanan, an analyst at the Zero2IPO Research Center of the Private Equity Research Institute, believes that since the first half of 2010, despite the constant over-investment in investment in China's film and television production market, private equity and venture capital are limited to their unique investment models and their materiality in the film and television production market. The action is basically in the state of "thunder and rain is small," and there is no substantial "overheating" intervention. In fact, it is "the thunder is loud and the rain is small."

He also pointed out that most of the film and television production companies that acquired investment in the earlier period were concentrated in animation production companies, and there were fewer film production companies. It is expected that in the future, as the degree of marketization of China's film and television production industry further increases, the investment events in the Chinese film and television production market will gradually increase, but in the short term there will be no "overheating."

Cultural industry or multiple investment hot spots

An investment report that the reporter got from the Zero2IPO Research Center shows that there are five major investment hot spots in the cultural industry that deserve attention from the capital.

The first is the theater line, film and television production and distribution company. It is expected that from 2011 to 2012, a group of excellent film and television companies in China will be listed one after another, such as Wanda Cinemas, Pony Pentium, Optical Media, and Elite Communications, which will bring unlimited imagination to the industry.

The industry chain related to the construction of 3D cinemas will also become a new hot spot for capital chasing. According to relevant data, at the end of January this year, China's 3D screen was 2020, and it is expected that the construction of 3D cinemas will continue to increase this year, and the market will have a large space for development.

In the animation derivatives market, especially the animation derivatives licensing companies, it is also a hot spot for investment because it is a relatively clear link between profitability and business model in the animation industry.

In the process of transformation and listing of traditional publishing houses or the establishment of a subsidiary company that will spin off digital publishing business, there is no shortage of opportunities for funding.

Digital publishing solution providers, or technology providers (such as China Reading Digital) are also worthy of attention. “Digital publishing is a major trend in the publishing industry. In the long-term parallel development with paper media, it will inevitably erode part of the market share of paper media. The prospects are worth looking forward to.”

Analyst Zhang Yanan said that overall, the investment in China's cultural and creative industries will continue in 2010 and continue to heat up.