Chloé China's fifth anniversary celebrates the opening of the Shanghai World Expo Center

The much-anticipated Chloé China Fiveth Anniversary celebration was unveiled at the Shanghai World Expo Center on February 25th, 2011. The Chloé Spring/Summer 2011 fashion show was celebrated. Numerous celebrities and celebrities took part in the celebration activities, including the popular Wonder Girls. Zhang Tianai, Chen Biyi, Qi Qi, Ren Dahua, Le Jier, Chen Ran, Zhou Yun, and Li Zhiting.

Chloé creatively created the atmosphere of the Expo Center in the Shanghai World Expo Park with a sense of post-modern design and a romantic atmosphere. It is worth mentioning that there was a modern dance performance starring Zhang Tianai, an internationally renowned fashion designer and ballet artist, and starring Chen Bizhao who flew from New York to Shanghai. The traces of different ages but traced by the same Chloé DNA, Zhang Tian'ai and Chen Biyu, affectionate mother and daughter, exudes the same elegant and elegant atmosphere. Chloé romance flows in the soul.

Mr. Geoffroy de la Bourdonnaye, Chief Executive Officer of Chloé stated: “China is one of the largest markets in Chloé. The scale of this event is not only the Chloé's entry into China for the past five years, but also the real-time live webcast of this event is the first of the fashion luxury brands. In China's creation of a live show on the world's live show, I am very proud that Chloé has once again led the wave of innovation in today’s digital age.”

Ms Helen Willerton, Managing Director of Chloé Asia Pacific, who accompanied the ceremony, said: “Chloé and women in China grew up from the first store with only one flagship store to 13 stores in nine cities in 2011. In the next In five years, Chloé will once again exert his energies and move forward to a glorious milestone, allowing more women in the city to enter the world of Chloé."