Dunhuang Academy and Tencent push Dunhuang poetry towel activities can be DIY exclusive scarves

There are more and more patterns in museums and research institutes. There are Forbidden City makeup in the past. Recently, Dunhuang Research Institute also cooperated with Tencent to launch digital creative activities - Dunhuang poetry towel, users can use DIY small program DIY their own exclusive pattern of Dunhuang Scarves.

On December 29, 2017, Dunhuang Research Institute and Tencent reached a strategic cooperation and launched the “Dunhuang Digital Dependents” program. The “Dunhuang Shishi” series of products belonged to the plan. The series was on December 27th. Tencent Wenchuang platform "Dunhuang Shi towel" small program and Tencent video APP grassland officially launched.

The Dunhuang Shi towel is inspired by the algae pattern of the Dunhuang Grottoes, and extracts eight representative themes from the Dunhuang murals, including the three rabbits in the 407th cave of Dunhuang, and the 71st cave of Mogao Grottoes. The birds are facing the phoenix, and the nine-color deer in the deer king of the 257th Cave of the Mogao Grottoes, and there are more than 200 mural details, which can be combined and designed by users.

When the user makes the silk scarf, the size and angle of all the elements can be adjusted, which makes it easier to create a unique silk scarf style. After the design is completed, each scarf style will be included in the digital exhibition hall for everyone. The price of each custom scarf is 199 yuan.

In addition to custom-made scarves, Tencent Wenchuang also collaborated with Rococo Locke Design to design two designer silk scarves inspired by cave paintings, limited to 2019.

At present, the Dunhuang poetry towel is still in the pre-sale stage, and no users have received the physical object. However, most netizens on Weibo, Douban and other websites are not praising the silk scarf series.

The introduction of silk scarves by Dunhuang Wenchuang products is a very smart choice, because in a variety of fashion items, silk scarves are indeed a special existence. The silk scarf can be worn between the necks, can be used as a headscarf or hair Accessories , can be tied to the wrist, can be wrapped around the handle of the handbag, or even used as a belt, in short, is a fashion item that plays a lot of space. Audrey Hepburn once had a famous saying, "When I put on a silk scarf, I never felt that I was a woman, a beautiful woman."

The earliest people wearing scarves were actually soldiers of Emperor Qin Shihuang. The terracotta warriors and horses all wore scarves, because the scarves were the symbol of different military ranks of the soldiers. The 17th century Croatia also distinguished the military ranks with scarves, and the silk scarves represented more noble. Status.

The musician Beethoven is the earliest celebrity in the West to use silk scarves as a fashion statement. In 1810 Beethoven was pursuing the Orillie female musician Teresa Malfati, and Beethoven wrote a song for her to Alice, but the title was scribbled by notes, Theresa was Misunderstood as (Elise). There are rumors that for Teresa, Beethoven is determined to update his image, and the silk scarf has become one of his choices for making a face-lift, but his pursuit ended in failure.

In 1837, the Queen Victoria of England was on the throne. It was during her reign that the scarves gradually became an aristocratic accessory and a symbol of luxury.

And let the silk scarf carry forward the French luxury brand Hermes. Hermès began to introduce silk scarves in 1937, and once it was launched, it was sought after by nobles and celebrities at that time. Hermès needs 300 silkworm cocoons for every 90 x 90 cm silk scarf. It takes 18 months from 7 steps of designer hand-painted pattern, stereotype and screen printing. In 2011, Hermès went abroad to write a short documentary, Hearts and Crafts, which included the production of scarves.

Since 1937, Hermès has designed and produced more than 2,000 silk scarves, and each scarf has its own story behind it. For example, the striated Pegasus designed by Alice Shirley in 2014 was inspired by the Greek mythology of Pegasus, because the designer loves the African savanna, so he painted the zebra pattern and the wings for the original white horse. Painted with the color of parrot feathers.

For decades, scarves have always had many stories with beautiful people. In addition to Audrey Hepburn, Hollywood actress, Princess of Morocco, Grace Kelly is also a pump for Hermes scarves. In 1956, Grace Kay had a broken arm. Instead of fixing her plaster with a bandage, she used a Hermès scarf and wrapped her injured arm around her neck.

But now, the spokesperson of Hermès scarves should be Queen Elizabeth II. From the youth to the silver hair, the Queen always wears different styles of scarves when she appears in public. There is even a saying: "The Queen does not wear Wear a Hermès scarf when the crown is crowned."

Although it is difficult for ordinary people to have so many Hermes scarves like the Queen, since only one scarf can play so many tricks, buying a good silk scarf is a cost-effective fashion investment.