The Dupont Concept Store in France lands on the people of the Hang Lung Plaza.

STDupont's brand new concept store highlights Paris's fashion style and pervades the French mood. The design and decoration are mature and yet elegant and stylish. It combines elements of strength and enthusiasm, interprets the brand's view of French “life art”, and interprets the brand’s exquisite technology and commitment to excellence.

The first specialized store opened on May 27, 2011 at Taiwan 101 Shopping Mall, followed by new stores in Hong Kong, South Korea, and other special stores, highlighting 140 years of extraordinary achievements in a luxurious and stylish design. Today, the first new concept store in Mainland China has also made its debut in Shanghai's Hang Lung Plaza, continuing the brand's immortal legend.

After STDupont launched its first luxury lighter in 1941, its elegant and stylish style has always been the brand's star product line. The most representative of the diamond watermarks symbolizes the uniqueness of the brand's goldsmiths. Superb craftsmanship.

The STDupont's first new concept store in China specially adopted the iconic diamond rhombus decoration as the main entrance, allowing customers to fully participate in the country of STDupont, next to the main entrance. The window decoration also matches the theme of the metal series, interpreting the motif of the metal pattern with a simple, avant-garde approach.

The design of the new concept store is patchwork and inspired by the brand's world-renowned high-level suitcases once it was launched in 1872. Stepping into the shop, it is like a golden palace that combines French romance with elegant elegance.

The first thing that catches the eye is the two flexible fan-shaped glass showcases that showcase the brand's themes: lighters, pen holders, leather goods and exquisite accessories. On the other side, a superbly hand-crafted, high-quality travel bag from ST Dupont, France, is available for customers to customize the interior space.

The newly-renovated concept store reflects the brand's extraordinary craftsmanship in every detail, whether it is a high-quality metal frame, precious wood, or leather accessories, so that the visitors who live there appreciate the French Dupont ( STDupont) 140 years of extraordinary history and glorious achievements, intertwined with a dreamlike luxury, soft and friendly space.

The newly opened new concept shop also uses warm wood, copper and golden glitter to symbolize the art of flames and give customers a comfortable shopping atmosphere. The store also features a display wall that highlights historic products and showcases the boutiques that ST Dupont started from more than a hundred years ago to the world’s most prominent celebrities and politicians, including the former French First Lady cloth. Luni, Audrey Hepburn and Humphrey Bogart, Queen Elizabeth II, Prince William of England, and Princess Kate.

Since the founding of ST Dupont in France, its products not only won the favor of presidents, dignitaries and celebrities in the world, but also satisfied the pursuit of perfectionists and discerning eyes of French art lovers, creating classic masterpieces of heritage brand.

Lighter products and writing instruments have traditionally been a classic of the French DuPont, a symbol of extraordinary style and honorable status.

To celebrate the 140th anniversary of the brand's founding, two renowned international star customers, Audrey HepburnTM and Humphrey BogartTM, have become the brand ambassadors of France's Du DuPont. The products designed for them will be designed for them. The classics will reappear, taking everyone through time and space to relive the classic Hollywood legend.

Inspired by the Riviera handbag designed by André Dupont in 1953, and featuring a beautiful pink commemorative edition in the spring and summer of 2012, the Audrey HepburnTM “Night Symphony” collection uses classic diamond leather, perfect for leather The exquisite and original styling of immortality, along with a variety of charm accessories, including a long cigarette holder, Line 8 lighter and Liberté writing instruments, perfectly presents the style of this hall-class treasure.

The Humphrey BogartTM series is inspired by the 1947 BogieTM travel bag, which carries the "Day Edition" of the 1947 colors in the spring and summer, and the BogieTM Travel Bag in the "Night Symphony" series. The dark black high-quality tarpaulin is used to match the palladium-white hand-wound straps, with line 2 lighters, ELYSÉE ink pens and ballpoint pens, belts and cuffs and other luxury accessories, filling the luxury style.

In 2012, ST Dupont honored the "Night Symphony" series of products, which made this pair of Hollywood classic screen lovers shine again, and continued the excellent tradition of the French Du Dupont since 1872: Extraordinary design, highlighting superb tastes, and letting master craftsmen from the STDupont workshops in France demonstrate their skills.

ST Dupont began in the second half of the 19th century. The founder of the brand, Simon Tissot Dupont, was a discerning manufacturer of leather suitcases. At just 25 years old, he noticed a popular tourism trend. Therefore, in 1872, a leather workshop was opened to tailor-make fashion travel luggage and leather goods for the upper class.

Thanks to its perfect decoration and sophisticated production technology, ST Dupont is highly sought after and respected by European nobles. Even French King Napoleon III and Empress Eugenie are also Simon's first customers. It quickly became famous in the elegant Parisian fashion scene at that time.

With the continuous development of the brand, ST Dupont is known worldwide for extraordinary excellence in craftsmanship. There are no shortage of European celebrity gentlemen and world-class figures, including the well-known Rockefeller, Agnelli, Churchill, Coco Chanel and Guccio. Gucci and Louis Renault and so on.

At the same time, ST Dupont, France's second-empire emperor's travel luggage manufacturer, has been appointed by the French government as its official supplier. Therefore, the French president selected a special French ST Dupont lavender blue Moroccan leather suitcase as a wedding gift for Queen Elizabeth of the United Kingdom who was about to ascend to the throne.

In 2011, adhering to the historical tradition, ST Dupont in France in the leather workshop in the French Alps, once again for the Prince William and Kate to create a wedding gift of the same paragraph.

In 2012, coincided with the 140th anniversary of the birth of ST Dupont in France. Reviewing the past, ST Dupont has always been steadfast in his commitment to designing unrivalled counterfeit products for distinguished customers, which have been handed down from generation to generation. I believe that in the coming years, ST Dupont will certainly continue the immortal legend and continue to write a glorious history.