Enhance the core competitiveness of the industry: Shishi City to create a fashion city

Recently, the owner of a cloth company in Shishi City, Fujian Province, found a cloth fabric trade association and proposed to introduce several fabric designers into Shishi Clothing Industry and Innovation Park. He believes that “there is no need for cultural creativity in R&D and innovation of apparel fabrics in the future”. The enthusiasm of Shishi textile and garment enterprises to promote corporate upgrading through cultural innovation is evident. Shishi has taken the initiative to build a “city of fashion and creativity” and has stepped into the hearts of the industry to enhance its new strengths and core competitiveness.

Today's Shishi textile and apparel must use cultural creativity to recreate new advantages, while Shishi's core competitiveness for creating “City of Creative and Creative” lies in “the organic integration of creative cultural industry and a complete industrial chain”. According to the responsible person of the Shishi Textile and Apparel Chamber of Commerce, the Shishi textile and clothing industry has experienced a lot of glory and has accumulated many advantages after 30 years of hardships and difficulties. However, with the continuous changes in the domestic and foreign markets and the ever-increasing competition in the industry, Shishi’s The leading industry in textile and apparel has faced multiple development pressures. The sharp drop in market demand and the accumulation of surplus products are even worse. This unfavorable situation is even worse this year. According to preliminary statistics, sportswear sales this year will be reduced by 50%, and casual wear sales will be reduced by 30% to 40%. Consumers are increasingly seeking new and beautiful, the competition between domestic and foreign counterparts is increasingly fierce, and the production cost is getting higher and higher. Under such a severe situation, Shishi's textile and clothing must be able to continue to survive and develop and must compete in numerous ways. To stand out from the crowd, it must first be adapted to the more demanding needs of consumers. To achieve this, while constantly improving the level of industry, it is really a matter of burning eyebrows to enhance the cultural connotation and fashion of the product and add new core competitiveness through cultural creativity.