Traditional department stores do microblogging marketing need to change the way of thinking

The Weibo marketing that started last year has become a common practice in department stores. Traditional department stores do microblogging marketing. It is a good channel, but the way of thinking needs to be changed.

Some department stores carry out forwarding activities, send blessings to the store, and @ three friends, you can participate in lucky draw activities, winning customers spending 200 yuan in the store can be free reimbursement of 100 yuan with shopping tickets, on the prescribed date Open up and announce the winner list.

Some department stores’ official Weibo, during the 30th Olympic Games, forwarded this Weibo to say your favorite Olympic events and @2 friends have the opportunity to receive prizes.

Before, many department stores also had similar activities. At the beginning, most department stores simply used microblogging as a means of communication, compared with traditional marketing models such as SMS reminders, postal mailings, and sending e-mails. Therefore, promotional efforts were limited.

Since the beginning of this year, major department stores have paid more attention to microblogging marketing and increased their investment. Most malls have dedicated people responsible for microblog publishing and maintenance, and the content of microblogging marketing is increasingly rich. However, compared with Weibo marketing in Europe and the United States, the domestic practice is still “primary”—it only stays at the information release stage and foreign countries have already entered the product marketing stage.

Microblogging marketing is a very good channel. The traditional way of marketing thinking is that I put things out to do propaganda. In fact, this is not the case on the Internet, especially Weibo. The interaction is very strong. Its focus is on whether it is willing to spread your stuff. This requires special research.