[China Glass Network] Through years of observation and sales practice, we can divide the quality of sales staff into three levels:
First, the next level of sales: only consider the interests of one acre of three points, regardless of the actual difficulties of the customer, eagerly urging the customer to increase the amount on the whole day, regardless of the customer sales What should we do for our clients. I have seen a branch manager hand over the money to the company, and the company not only does not immediately persuade him to return the overpaid amount of the customer, but also reports this behavior, saying that this is to maintain the company. interest. Now that the company has reached the point of dying, I don’t know if they understand what the company’s interests are.
Second, the middle-level sales level: know how to cover up, often care about customers, squatting on the market, formalism, walking through the field, using tricks and communication skills to form traps, tricking customers into submitting, gaining interest and secretly stealing. This kind of sales level is more common, generally it is very good at the beginning, but the rabbit tail can't grow up, because through long-term contact customers will see through this hypocrisy and take control measures, sales will inevitably lead to crisis.
Third, the level of superior sales: just as there is no competition to recruit for the higher level of martial arts, the so-called sales skills of sales staff are gone, and some are just the sincerity and action to help customers succeed, always insist on the interests of customers. For the sake of customers, to help customers to obtain benefits, while not forgetting the company's interests, professionalism, dedication, integrity, has won the customer's heartfelt respect, this sales level, even if sales in the short-term difficulties, customers will not abandon the company They will even sacrifice their own interests to help the company and tide over the difficulties with the company.
I have been doing sales for many years and have made many sincere friends. Many customers still have close contact with us in the absence of interest. I know that this is not a sales skill at work, but we really care for our customers. the result of. However, in today's increasingly fierce market competition, many companies and even professional training companies in the sales staff sales skills training theme is "how to sell the comb to the monk", in order to have the skill of selling the comb to the monk, The result must be misleading to the sales staff. Coincidentally, after the Spring Festival this year, a friend who is a sales manager in the IT industry told me that the last thing to go back to the company to work is to organize sales staff to learn Zhao Benshan, what to learn Zhao Benshan? Xue Benshan learned the "big flicker" ability of "selling and selling wheelchairs" at the Spring Festival Gala, so that everyone can apply this skill to the actual sales work. I solemnly told him that this not only harms the sales staff, but also harms the company in the end. It is not sincere for the customer, and regards the customer as the object of wits, no matter how professional the sales skills are, how strong communication skills are. It will always fail in the end. If you treat someone as a fool, you are the real fool!
Of course, we don't mean that sales skills are useless or sales skills are harmful. The key is how we use them. If we always wonder how to sell the combs to monks, we will sell the abductions and wheelchairs to the healthy people, and we will be complacent. Whether it is for the company or for the individual, there will be endless hidden dangers. If we can be smart, upright, professional, self-disciplined, forget about the so-called sales skills, always thinking about the interests of customers and the company, always be able to think in terms of customers, whether it is your company or you, It will go smoothly.
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