"RedChery" is a mid- to high-end fashion casual and elegant ladies' brand from France. In 2001, the company entered the Chinese market to set up its headquarters in mainland China to design, produce and sell "RedChery" branded luxury women's casual wear and accessories.
The target customer base for "RedChery" is a well-educated urban woman with a stable source of income who is between 25-35 years of age. They are open-minded, optimistic, confident and enjoy trying new things. They are concerned about the fashion, treat themselves, in the pursuit of trendy at the same time, I hope have their own unique temperament and taste.
"RedChery" respects the brand spirit of young, individuality and enjoyment. It perfectly combines fashion and art so that our consumers can cling to the pulse of global fashion culture and give them the same superiority and unique temperament in different occasions and atmosphere.
In product design, "RedChery" creatively, deconstruction, color, technology clever fusion, extract the essence of the current international trend, interpretation of a stylish, rich and diverse series of products.
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