Art collection is expected to be the third largest investment site

Five years ago, people regret why they did not invest in stocks 10 years ago; today, people regret why they didn't put a few homes more than 10 years ago; five years later, we may regret why we didn’t buy a few antiques today, following stocks and real estate. After the public data showed that in 2006 the total turnover of the Chinese art market was less than 20 billion yuan, and in 2010 the market turnover totaled more than 50 billion yuan; another record was also broken last year, auctioned by the British Bainbridge auction house. During the Qing dynasty, during the reign of the Qianlong era, the “Gaiqing Yu” bottle was hollowed out and the auction price of Chinese ancient ceramic art was set at a high price equivalent to 550 million yuan. In Shenzhen, the first antique fair in 2004 was the Shenzhen Antique City. The turnover was 100 million yuan. During the 2010 ICIF, this figure has soared to 3 billion yuan....

Various indications indicate that investment in art has gradually become hotter, followed by the property market and the stock market, and is expected to become China's third largest investment “highland” to attract various funds.

According to public statistics, China’s art auction market accounted for 33% of the global market in 2010. It surpassed the United States (30%), which ranked first in the long-term, and was even bigger than the UK (19%) and third in the rankings. France (5%); only a dozen or more pieces of artwork with more than one billion yuan on the mainland last year alone.

Artwork warms up with focus on investment attention

Looking back at the high-quality investment channels that we have been witnessing over the past 20 years, it is not difficult to see that the direction of investment is always changing, and the focus of investment and capital flow are also changing year by year. Five years ago, people regret why they did not invest in stocks 10 years ago; today, people regret why they didn't put a few homes more than 10 years ago; then five years later, we will regret whether we missed today’s investment opportunities.

The direction of investment is not static. In the past two years, the country has been regulating real estate, and the stock market has been consolidating and oscillating. A large number of real estate speculators and stocks have to find new ways to make money. Many capital predators have moved funds to their collection accounts. Artwork is expected to become a successor to the housing market. Another investment platform after the stock market. “A large number of funds withdrawn from the housing stock market entered the art market”, and this reason was recognized by all parties.

Experts believe that although the Chinese art collection market is hot at this stage, it is still in its infancy and the art market will grow with the expansion of China’s total economy, which will heat up due to the focus of investment attention.

A public figure is more from the perspective of annual returns, indicating the difference between investment in the property market and investment in art collections. From 2005 to 2010, the general annual investment return rate of the Shenzhen residential market dropped from 5% to below 2%. Conversely, since 2004, the annual return on investment in Chinese art collections has been 26%, and the annual appreciation rate of cultural relics and antiques has reached 20. %. This not only far exceeds the property market and stock market with a relatively high risk factor, but also finds the best reason for private capital and financial capital to enter the art collection market.

Last year, the British auction house Banbridge auctioned out the "Ji Qing Yu Yu," a bottle of pink in the Qing Dynasty. It sold 5,000 yuan in exchange for the high price of 550 million yuan and set an auction record for Chinese ceramic art.

On March 24, New York Sotheby’s first shoot in spring, an indulgence of the indulgence of the indigo in the indigo painted on the gold and green porcelain glaze, and the price of only $800, after the Chinese people’s shopping, soared to US$16 million. , Plus the commission is 18,002,500 US dollars, equivalent to about 120 million yuan, more than 22,500 times the valuation.

According to statistics, the Chinese art market has gradually recovered from the end of the 1980s to the production of artworks worth RMB 100 million. It has accumulated nearly 20 years; from 100 million to 500 million, it took only one year. year 2010. According to an estimate by Beijing's Shanghai-based auction house, 95% of China’s wealthiest people did not enter the art market, leaving the market with many opportunities for investors.

It's too early to get involved in art collection

Last week in the spring of March 24th in Sotheby's New York, the indigo painted golden light and brightly colored flowers and birds of dark turquoise and glazed green glazed double-eared porcelain symbolizes 22500 times more value. What is even more noteworthy is that according to the site description, "At the beginning of the auction, the price increases were calculated in millions of dollars. The foreigners immediately lost their voices, leaving only the Chinese to fight bravely."

The above incident confirms the fact that the art collection has become an investment field in which the rich in China are rushing to occupy. There are still a considerable number of wealthy people who are not or have just entered the market. According to an estimate by Beijing's Shanghai-based auction house, 95% of China’s wealthiest people did not enter the art market. Experts pointed out that in fact, works of art with a grade of 100 million yuan or better still have a certain number of collectors. Once they appear in the market, they can continue to trigger a new round of appreciation of the art market. According to statistics, the Chinese art market has gradually recovered from the end of the 1980s to the production of artworks worth RMB 100 million. It has accumulated nearly 20 years; from 100 million to 500 million, it took only one year. year 2010. This shows that until the past two years, the richest class in China has really paid attention to and entered this field.

It is conservatively estimated that China has more than 70 million collections, and the number of Chinese investors has only exceeded one billion in the past year or two. At present, China is already the world’s third-largest art market, surpassing the second-placed country in the United Kingdom and waiting for the top spot. Therefore, for investors, entering the art collection market is still a good time.

For investors, they can closely follow hotspots, conduct detailed comparisons and screenings on each type of collection, look for undervalued collections, and also search for collections that are currently upset but scarce and have potential for greater appreciation in the future.

Investors should look for value in the collection category

How should investors cross the art collection threshold based on their financial strength? In fact, it is necessary to find value in the art collection.

Some experts told the reporter that the price of certain types of collections has continued to rise, and it has often been sought after by the funds of all parties. The auction price of hundreds of millions of yuan reflects its own historical and cultural values, and there are also many market factors. For example, a few years ago, the blue-and-white porcelain was sought after by the market and repeatedly set a sky-high price. In the following two years, the official kiln ceramics of the Ming and Qing dynasties were also favored by investors and the auction price rose. Therefore, for investors, they can closely follow the hot spots, conduct detailed comparisons and screenings on each type of collection, look for undervalued collections, and also search for collection types that are currently unpopular and scarce, and have greater potential for future appreciation.

In fact, there are a wide variety of art collections. In addition to ceramics, calligraphy and painting, there are miscellaneous items other than the “mainstream” major items, including bamboo, wood, teeth, horns, four treasures of the writing room, lacquer ware, embroideries, bronze wares, and Buddha statues. Gold objects, international gifts, daily necessities, etc. These sub-collections may all be sought after in the market and gain better value-added space.

For example, the relative value of ancient gold wares has not yet been fully explored by the market. The history of the use of gold in our country is very long. From early Shang Dynasty to the Qing Dynasty, almost throughout the history of the ancient Chinese history, there were a wide variety of gold objects, including ornaments (headwear, costume inserts, etc.), artifacts (small pots, bowls, etc.). There are two major categories of discs and large-scale statues; from the process point of view, they are divided into gold, gold, gold and sheet metal. Generally speaking, ancient gold vessels are mostly royal and aristocratic products. They are crafted with beautiful atmosphere and beautiful shapes. They have high historical value and aesthetic value. And gold, whether ancient or modern, belongs to the hard currency and withstands the test of history and time. Compared with ceramics and paintings, the preservation and preservation of gold are also much better. These factors all determine the value prospects of ancient gold collections.