American ABERCROMBIE&FITCH Company Forms Global Brand Protection Team

American ABERCROMBIE&FITCH Company Forms Global Brand Protection Team

AsiaNews Albany, New Albania News: Abercrombie & Fitch announced that the company is strengthening its counterfeit products worldwide with the launch of a new anti-counterfeiting program called "Abercrombie & Fitch Brand Protection". Strike strength.

The team will be headed by a former member of the FBI Intellectual Property Project Team and the newly appointed Shane Bailey. Berry, who has 13 years of experience in law enforcement, joined Abercrombie & Fitch in November 2005. Previously, he worked as an investigator for the FBI for seven years.

The new plan will focus on eliminating the sources of illegal Abercrombie & Fitch products, thereby strengthening existing counterfeiting actions and strategies. In addition to its core initiatives, the brand protection team will also increase the number of employees in Europe and Southeast Asia (especially in Taiwan, China, Hong Kong SAR, Japan and South Korea) and increase the number of counterfeiters. Strength. The brand protection department will work with investigators, customs officials and law enforcement agencies around the world. Abercrombie & Fitch will make maximum use of civil and criminal laws to curb counterfeiting of its products.

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