The world's four fashion capitals lead the world fashion trend

Paris

Paris is the world's premier women's clothing center. In Paris, fashion has always been an art, an art that can be compared with painting, sculpture and architecture. The international artists and fashion designers gathered in Paris are very close, and they give each Other inspiration. Throughout the history of modern fashion in Paris, the efforts of countless outstanding designers have created an unprecedented glory. These incomparable glories come from a unique long history and cultural tradition. In addition, the local people's artistic accomplishment and the government's strong support and encouragement are the biggest factors that have caused Paris to become the world's leading center for fashion.

Some people liken Paris as a laboratory in the fashion industry. Designers in Paris led the world fashion trend with their unique adventurous spirit and rich creativity.

Representative Brand: Chanel

Chanel is a French brand with more than 80 years of history and is known for its elegant and exquisite fashion style. Chanel was good at breaking the tradition from the very beginning. In the 40s of the last century, Chanel successfully recommended simple and comfortable modern casual clothes to women. According to industry insiders, Chanel's clothing combines two of French fashion's unique features. The first is the use of gorgeous materials, good at using textures and fine tweed. Followed by the tailor's tailoring is very close to the body's curve, it has become a favorite of many aristocrats in Europe and America.

new York

New York City emerged as an important fashion city in the 1940s. World War II gave American designers a chance to stand out. After the 1970s, New York fashion has become a typical American style. It is based on the lifestyle that has accelerated in the 20th century. It emphasizes individuality, emphasis on quality, more consideration of functionality and comfort. New York fashion has become popular, popular, durable, and multi-faceted. These features have resulted in mass production of New York fashion, marketing throughout the world, and across all sectors, opening up a new era of garment production. Especially in casual wear, New York is more advanced than fashion centers. Products are functional and very dynamic. If designers in New York are "practicers" that promote the popularity of fashion, then "New York" is the "factory" that popularizes and promotes popular fashion.

Representative Brand: Calvin Klein

CK is the largest designer brand in the United States. Its design of high fashion and sports series is inspired by American favorite sports and rock music. Like sports jeans, avant-garde style jackets, tight low-rise jeans, etc., are the characteristics of CK style. Not only that, CK's underwear has also become a world-renowned brand, it uses a comfortable cotton fabric, provides a very high wearing comfort, has the advantage of real wear.

Milan

Milan, the world's most famous fashion city, emerged at the latest, but it is now the top spot in the world and poses the greatest threat to the hegemony of Paris. The efforts made by the Milan designers and the success they have achieved have made the world amazing and known as a miracle.

Milan Fashion is the master of superior Uniqe, and its arms competing with Parisian haute couture are more lasting commercial practices and more adaptable to changing consumer demands. They absorbed and continued the essence of Paris's haute couture, blended with its own unique cultural temperament, created an elegant and refined style, fully reflected the national artistic style and neat and neat practical functions, and became the focus of popular attention. . Milan's clothes are just right for mutual benefit and creativity. The architecture of Italy is quite fascinating. Milan's fashion has a strong architectural style. It uses the principle of three-dimensional structure to cut it. This is also the high quality guarantee of Italian clothing known for its cutting and workmanship.

Representative Brand: Prada

Miuccia, Prada's current designer, has infused a lot of fashion content for Prada. Today, Prada always surprises people every season. Prada's clothing is good at using a lot of colors, and is full of imagination to use various materials, so that Italian fashion has become avant-garde fashion up. The most special is Prada's recently launched Fun Android Bag, which makes people feel the innocence of the old Prada.

Tokyo

Tokyo is the largest metropolis in Japan. In recent years, it has been developing rapidly with a fashion center that constantly absorbs and publishes new information. Various fashion shows are held frequently. The main feature of Tokyo clothing is the interpretation of the concept of wearing a new concept, the human body as a specific item, the fabric as a packaging material, in the human body to create a beautiful packaging visual effects. Designers in Tokyo consider fashion as a "cultural tool," and they are good at tapping the essence of Japanese and Oriental traditions. In terms of structure and form, they learn and master the kinks, twists, and drape methods of Kimono and Oriental costumes; they use the brown, color, and gray colors of the subtle color system to create a new Oriental fashion.

Representative Brand: Kenzo

Kenzo is a brand founded by a well-known Japanese designer Takata Ken, but it is now owned by the world-famous luxury goods group LVMH. Even so, Kenzo still has a distinctive oriental style. The color magician's Kenzo Takada is good at using a variety of bright colors, the interpretation of the flowers is in place, so that different flower patterns are in full bloom in each piece of clothing is Takashi Kenzo's masterpiece, and some enchanting yet quite subtle Eastern style.

The change of fashion is a history. While recording the historical changes, it also reflects the personality and style of each country. Each country’s clothing will be influenced by its own history and culture.

All in all, each country’s clothing brand has its own fashion charm. When the cries of the brand's fashion characteristics become more and more intense, the clothing brands from the common country still attract many loyal consumers with common characteristics.

Most European fashion brands have a long history. Three of the four most prestigious fashion weeks in the world are all in Europe. It can be seen that the status of European fashion is unparalleled in the fashion industry. European fashion is again dominated by France, Italy and the United Kingdom. It represents three distinct styles of genres. French fashion is relaxed and romantic. Italian fashion emphasizes the art and British fashion classics and traditions, each with its own style.

Today, the creative America and Asian fashion has begun to attract the attention of numerous European brands. The unrestrained fashion of the United States, exquisite Japanese fashion, and Korean fashion with free creativeness have won the praise of the people in the industry with their unique personality, and they have entered our lives more and more.