Beijing brand pushes new standards in fashion

At the end of 2013, at the Zhuo Zhan Shopping Center, a stylish landmark in Beijing, a new product launch event that opened the fashion scene in 2014 was launched. The protagonist of the show is a Beijing brand that Beijingers are familiar with. The Beijing Brand New Product Launch Conference co-sponsored by the Beijing Municipal Commission of Commerce, Beijing Brand Association and Beijing Business News, familiar brand, fresh design, Yiwen, Hongying, Caibai, Wenli brought new in 2014. The starting point of clothing fashion.

Leisurely mood to write brand story Beijing Hongying Lima Garment Co., Ltd. selected this conference as its new brand "all over the world" and the first contact with consumers. At the end of 1994, the Hongying Free Horse Company was established. The first canvas bags were born in Beijing. Printed on kraft paper and written by the founder Liu Hongying himself, "I am a free horse." Following every person who loves freedom, this warm and warm journey begins. Today, Hongying Free Horse has 36 stores in Beijing, from accessories to women's wear, from products to lifestyle.

In 2013, Liu Hongying began to launch a second brand “The World is All Over”, using her travel stories for many years as a clue, to share her passion for life with the theme of a country that once touched her. The brand's belief is that it is only for exotic flowers and grasses, and it only works for whimsy. This year's debut series was inspired by Britain. Liu Hongying went there more than ten times before and after, wrote the storybook "British, Dark Clouds with Silver Edges." This season's autumn and winter series is divided into seven major themes. Liu Hongying draws inspiration from his own stories and collaborates with local designers in the UK to make women's days shine.

Advanced customization requires clothing managers to go from ideas to fabrics, from a garment to an environment, and finally to money. This path is long and complicated. In 2014, Yiwen will focus on advancing the series of services of its high-definition stewards. In a sense, it can be said that the apparel market is a symbol of reversal, and the customer experience will ultimately be expressed as market value.

In Yiwen, there is a group of stewards with special identities. They specialize in providing tracking services and daily communication for consumers, and there is a special housekeeping department. When the stewards are the busiest time, they should be in the time when customers have major holidays and major events because they want to provide intimate services for VIP customers. With the help of butler services, Ivan pulled closer to customers and businesses.

The domestic advanced customization, in the eyes of Evan Chairman Xia Hua, is “advanced service customization”. This is a service completed by the Yiwen Department of Housekeeping and designers. Ewen specifically aims to differentiate its advanced customization from European advanced customization, which has formed its own style. European advanced customization advocates control of customers, serving customers at specified locations, and By the way, let the customers control themselves, on call, even before boarding, according to the housekeeper can serve customers in the airport VIP room. The most important aspect of advanced customization is the “communication” between designers and VIP customers. Through face-to-face communication with designers, designers can help customers complete their dreams about fashion.

The gold jewelry is also said to mix and match creative new gold jewelry design also talk about mix and match, the diamond pendant of the carousel, the fashion weaving of Jin Yunma, and the new paint technology of platinum, the future of gold jewelry consumption will be more youthful, more Yuan also pays more attention to the sense of design.

Cai Qiang, general manager of Cuisine, introduced that the Cai Bai design team often visited major museums, art galleries, and art galleries to find creative inspiration. Take this year’s case, historically there are a lot of themes related to “horses” and the lack of innovation in the image of horses on the market. The designer of the 100-meeting vegetable requires the horse element, the styling should be complete, the beauty should be based on the innovation, and it must be recognized by the consumer. With so many demands, they traveled through the Forbidden City, the Capital Museum, the National Museum, and searched for materials on the Internet and books. They selected one of thousands of materials and designed them based on the heritage of history and culture. Year of the Horse New Year series. These 100-year design team provided consumers with more than a dozen major categories such as zodiac ornaments, pendants, gold and silver bars, and red thread weaving, hundreds of color varieties, and designed holiday hot products that consumers liked and sought after.

Coral Design Fusion Story This year, Wenli Jewelry will celebrate its 30th anniversary. Red Coral has always been the main category of Wenli’s jewelry, and its 30-year history has also enabled companies to interpret their jewelry. The Rose-themed love story will be the soul of Wenlie Jewellery's 2014 series of flagship products.

Wang Liyun, deputy general manager of Wenli Jewelry, told the Beijing Business Daily reporter, “Jewelery can be said to be an endorsement of aesthetics and fun for people. Many consumers want an exclusive unique design and perfect implied jewelry. High-quality custom jewelry can not only be used in daily life. Live or special occasions to wear, and can even be used as a tool for investment preservation." Wenli Jewelry's main product category of corals is one of the most important organic gemstones. Coral has been regarded as a sacred object since ancient times. It represents wealth, dignity, health, and longevity. Coral is also the only one among many jewels. Thousand years of spiritual things that existed in life have become highly prized jewelry gems. In 2014, the luxury of coral design is not extravagant, introverted and unassuming.