Chinese New Year "Warm Home" Bosideng again sets off a "warm fashion" storm

Every Spring Festival has come and it has become a hot topic to go home for the Chinese New Year. Bringing home has also become a concern for everyone. The Spring Festival is looking forward to the reunion and the passing of the blessings. Therefore, taking warm home is undoubtedly the best choice. In the Spring Festival of 2014, Bosideng launched the “Warm Home” campaign in the brand-new trend community, which means that consumers should take home the warmth through fun and interactive forms. This activity once again set off a “warm fashion” storm for the entire nation.

Speaking of Bosideng's "warm fashion" is an easy-to-understand and highly connotative term, especially in autumn and winter. Warmness is both the warmth of the body and the expression of positive energy; fashion can be either avant-garde or a personality. In 2013, Bosideng has also performed a perfect interpretation of “warm fashion” from different aspects, conveying the concept of fashion and warmth.

Bosideng down jacket: the spark of collision between fashion elements and warmth quality

The first thing that comes to mind about down jackets is keeping warm, and with the development of the trend, people's requirements for the down jacket's fashion are getting higher and higher, but creating a down jacket's fashion sense is not an easy task. How to make fashion elements and keep warm quality Down jacket collision sparks?

In August 2013 , Bosideng Autumn Down was highly sought after by young fashionistas. The four characteristics of “light and warm” mark the pace of Bosideng towards fashion, and Bosideng has been working hard for more than 30 years. The excellent product quality guarantees that autumn down is light and warm at the same time.

If Bosideng fall down is more suitable for young people, Bosideng winter down can meet the needs of most people. Bosideng divides winter downs into red, black and silver labels. Different labels are suitable for different groups of people. The red label can demonstrate youthful vigor. The black label is popular and the silver label is on the high-end atmosphere. Different standards have their own characteristics, but also have the commonality of Bosideng down jacket - warm.

However, whether it is autumn or winter, Bosideng has proved its point with its own products. The spark that sparks fashion elements and warmth is the “warm fashion” that consumers demand in autumn and winter.

Landing activities: stylish student talents and stars make positive energy

Bosideng's "warm fashion" is multi-faceted. In addition to the fashion and warmth of products, Bosideng emphasizes the positive energy delivered by everyone from the inside out. In order to urge more people to pass this warm positive energy, Bosideng organized a large-scale campus roadshow and a hundred school street shooting activities in early September. As a representative of Bosideng's “warm fashion” star, Zeng Yi can start a Bosideng campus activity with a “down jacket” with unique sheep sound at Fudan University.

Afterwards, Bosideng organized roadshow activities in various universities and university cities such as Shenyang, Shijiazhuang, Jinan and other universities and colleges with different themes in the theme of “fun and fun and warm fashion”. Among them, 57 seconds of snapping and cosplay were full of tidal wave interactions and many college students. Relish. At the same time, Bosideng organized hundreds of photographers to enter the country’s 100 colleges and universities, looking for “warm fashion” talents, and passing “warm fashion” is not cool, but positive and optimistic attitude of life and warm in his face. The smile, under the leadership of many school fashionistas, the major universities across the country also immediately set off a "fun to play warm fashion, pass positive energy" wave.

Positive energy is everyone's inherent ability. In addition to the school's fashionistas, Qin Hao, Li Chen, Ping An, Gillian, Aniu and many other stars have joined Bosideng to deliver positive energy to the camp. Since October 2013, Bosideng has invited many first-line stars to participate in the "Warm Fashion Star Family" tour. The performances were held in more than 30 large-scale shopping malls in 23 cities across the country. During the event, the stars signed and auctioned down jackets at the event site to give a warmth to the public welfare.

Interactive Online: Create Bosideng exclusive warm fashion fun activities

In the Internet era, people’s lifestyles and lifestyles are more fashionable and avant-garde. Bosideng has to explain that the connotation of “warm fashion” requires not only product support, but also the interpretation of the activities under the cable, as well as online and interactive activities that are both fashionable and interesting. A series of activities launched by the Bosideng Brand Warm Stream Chaofan Community in 2013 is a big hit.

The Bosideng Brand Warmer Chaofan Community launched the “warm moment” large-scale public welfare activities in October. This activity not only attracted the participation of millions of ordinary consumers, but also attracted the participation of Li Chen and Ping An. They called on people to bid farewell to indifference and reached out to let love be warmer for a moment. Bosideng also exchanged the warm points collected during the event for donations to children in poor mountainous areas. It seems that there are not many 1 million down jackets, but it can warm more than 2,500 students throughout the winter. Passing warmth in a more fashionable and fun form is the greatest significance of the “warm moment” campaign.

Just after the "warm moment" event, Bosideng opened the "bargaining" campaign on the double line, full of interesting "bargaining" activities, and presented the bargaining scenes often appearing in the shopping online. The Bosideng premium insured shop Xiao Er, which was set up in the event, had a one-on-one move with the participants, greatly increasing the fun of the event. At the same time, this activity closely integrated celebrity events and promotions, embeds celebrity down apparels into online events, and links coupons to Tmall flagship stores in the form of coupon coupons, allowing consumers to purchase through more appealing channels. Your own satisfaction with the down jacket. A variety of fun activities not only show fashionable down jackets in front of consumers, but also convey another meaning of “warm fashion”, follow the trend, and enjoy the lifestyle that will make you feel warm and happy.

From 13 to 14 Bosideng's "warm fashion" continues to spread

From 13th to 14th, Bosideng’s philosophy of warmth and warmth did not stop. On the eve of the Spring Festival of the Year of Horses in 2014, Bosideng once again launched a “warm-to-home” campaign on the online Chaofan community.

It is understood that Bosideng's “warm to home” campaign is highly interactive and consumers can DIY their own exclusive postcards. By selecting different postcard scenes and uploading your own unique photos, you can create personalized personalized edition postcards and warm greetings to convey blessings. Whether it is parents far away in hometown or friends who have been separated for many years, you can see them all! Bosideng will select exquisite postcards instead of sending them free of charge to friends and relatives in the distant land. At the same time, they will also send out new gifts, down jackets and other colorful gifts.

Gifts and blessings convey warmth to their homes. Today, with the unusual popularity of DIY, more and more fashionistas also like to deliver blessings with unique gifts made by themselves. Postcards such as postal postcards naturally become popular with consumers. Fashion lifestyle.

Fashion and warmth are the characteristics pursued by many clothing brands, especially the down apparel brand. Bosideng, as the leading brand of down apparel, launched a comprehensive interpretation of the concept of “warm fashion” from the product to the brand in 2013. At the beginning of 2014, Bosideng once again set off a “warm fashion” storm through “warm-to-home” activities, allowing fashion and warm “warm fashion” concepts to continue.

Bosideng Spring Festival “Warm Home” link: sns.bosideng.com/dj