Preparing for a rainy day is one of the most important tasks in the business of apparel retail stores. Some people say that stocking is good or bad, determines the quarter sales performance of half, this sentence is somewhat reasonable. But in any one area, the quality of the product is the basis of sales performance, the garment industry as well. Have a good stock, the store's display image, shopping guide promotion, will do more with less; on the contrary, if the prepared goods is not ideal, the latter part of the job will be much more difficult.
Why the brand discount apparel industry in advance stocking?
First, the characteristics of the brand discount industry
Outstanding brand discount industry is the brand and low price, the reason to win the end market by the vast number of consumers, is its inexpensive, high cost, but there are some shortcomings as the discount industry, the brand's fixed and The continuity of supply, sales for a long time broken code has become inevitable. Some customers will find it hard to do, and some customers in turn will think this is a good thing, the first break code can not take the same Qi yards all take their own inventory pressure is small; the second is to end consumers can not miss Opportunity, sold out there is no, like to be bought immediately; The third is rarely caught in the local market with others, there is a certain degree of uniqueness.
Second, why should stocking in advance
Many customers ask me how your company is getting dressed in winter so long ago. In fact, everybody knows that each July and August is a time for preparing autumn and winter clothes. Of course, some places do not start selling goods so early, To stock, for the following reasons 1, the brand discount brand is not fixed, but also the cycle of goods, assuming you optimistic about a number of goods is suitable for your local market sales, then stocking, the other customers are stocking, sold out of these You do not like the goods, it will have to wait for the next batch of goods to make a choice, but not every batch may be your favorite, so the discount is like this, you like the goods must start with the preparation Some, to September, October can sell when you can hang up and sell.
2, ahead of stocking can pick a lot of beautiful models, then the code number is relatively homogeneous, for later sales in the terminal can be more favorable.
3, stocking but also pay attention to a large number of less, because you do not sell the money do not know which models are better to sell, and only after sales to understand what style is better to go, if it is wholesale to do that is sure to Much bigger
Digestive ability is not the same.
Third, the sale of goods sold pile mountain - momentum
Many customers are afraid to start getting goods when stocking, afraid to take too much late inventory pressure, in fact, the discount is not like this, the goods will be more sales, because the other is the cost, only the goods Of sales is profit, for example, the store's stocking only 10,000 You want to sell 4-5 thousand a day The probability is very low, if your stock has 3-5 to sell 4-5 one day Thousands are most likely to do. Brand discount Because the price is cheap, consumers buy 3-5 one-time is a very common phenomenon, so the terminal can be done to win the price to win the market.
Fourth, the order can not only look
Ordering can not be based solely on the eyes. Especially female franchisee to do women's clothing, men join men to do men , always like to choose their own style with style. Franchisee's own eyes only represent their own hobbies, does not represent the brand's mainstream customer groups hobbies. In addition, people in different regions of the clothing aesthetic point of view there are some differences. Brand women discount stores even more so, a large number of small, like to take, do not like also have to take! Only in this way will we be able to cope with the needs of more and different customers and increase the popularity of long-term stores!
Twenty-one brand discount clothing
Pink Bodycon Dress,Satin Bodycon Dress,Ruched Bodycon Dress,Maternity Bodycon Dress
Fan Fashion Garments CO,LTD , https://www.viatwinkle.com