Fabric topic: Innovation in development and market development

The development of fabrics is an old topic. Over the past few years, fabric manufacturers have had a lot of brains in terms of style, weaving, dyeing and finishing, and functions, and have developed many innovative products. However, some innovative products are often “appealing or not,” or moisture-absorbing fabrics, and radiation-proof, far-infrared fabrics are not worth buying. As a result, “Discovery Needs, Orderly Innovation” was presented at the 14th National Conference on New Textile Product Development held recently and it was recognized by many people in the industry.

Li Binhong, director of the National Textile Product Development Center, put forward a point in the discussion: interactive innovation and mutual benefit. She believes that it is difficult for a single firm to win the market alone, and a dynamic alliance composed of a number of members to obtain a certain market opportunity can become a truly “borderless enterprise”, achieving a marginal cost reduction and an increase in marginal benefits of 1+1>2. . She cited the currently established domestic technology innovation alliances, such as the development of Tianzhu fiber products, the development of color spinning woven fabrics, the development of biomass elastic staple fibers, and the development of liquid dyed fiber products, and the use of integration to successfully occupy the market share. The case, as evidence of its point of view.

The orderly proposition of innovation has become the focus of debate among scholars and experts. After participating in the national seminar on the development of new textile products, the reporter felt that the understanding of innovation, especially the orderly innovation in fabric development and market expansion, is a subject that needs constant interpretation.

Innovation is the result of discovering demand. Innovations in fabrics, and even product innovations, ultimately come from the increase or decrease in market acceptance. The original ironing-free shirt is called resin-free, contains formaldehyde, and its market acceptance is low. To develop a non-formaldehyde natural non-ironing shirt, Luthai's technicians use new materials and new fabric structure innovations to apply different processing methods in the spinning process to detect the fabric's performance and build the fabric's elasticity. Natural non-iron, physical free-iron effect. Today, this grade 3.2 ironing shirt is not only waterproof, oil-proof, anti-fouling, but also shirts that naturally free of heat are sought after by the market. The market needs, can make money, can fully mobilize the designer's innovative inspiration.

Innovation is a process from disorder to order. Innovation must have no frame to break the rules. According to our many years of experience in the market, innovation is no longer a choice, not that we are willing or unwilling to do business, or to go to the company, which is the deputy director and chief designer of the worsted textile factory of Shandong Nanshan Textile Apparel Co., Ltd. The problem of not doing it is an action that must be taken. According to the popular trend, Nanshan is in line with international standards, and it is completely consistent with the Italian model. That is, the development of the series of products will be carried out in each season of spring, summer, autumn and winter. By the end of June, the development of global autumn and winter products for 2013 and 2014 in Nanshan has ended. In July, the marketing of Nanshan autumn and winter series products has been rolled out.

From the disorder to the order reflects the essence of innovation. According to Sun Ruizhe, vice president of the China National Textile and Apparel Council, the orderliness of innovation is reflected in three aspects: First, focus on innovation, form a cooperative system, and compete on the supply chain; second, open innovation, change the closed type Development model, open up its own platform, attract the entire community to participate in development, attract social resources and transform the model. Third, intangible innovation, enterprises in the marketing system, management model and other intangible assets to innovate, establish both visible and intangible Innovation system. In other words, the order of innovation is a correct methodology for enterprises to re-understand the market, seize opportunities, and gain initiative.