60 years of garment change in Jinan "full of gray eyes" to "fashion green"

80s of last century clothing store information Photo clothing, food and clothing as an important part of life and social politics, culture are inseparable. From the passive needs of clothing in the 1950s to the 21st century people's pursuit of fashion; from the original gray, blue "uniform" to today's colorful fashion. 60 years of struggle, the Jinan people's dress concept has undergone enormous changes. Times change, dress changes, our lives are changing. Gray and blue once "dominate the world" talk about the dress of Jinan people decades ago, this year, 78-year-old Li Lingcheng elderly have their own personal experience. Just after the founding of New China, he was a salesman at Jinan Commercial Port, which was bred by Two Weatherstrips. In his memory, most of the men were dressed in gray tunic at that time, and the women usually dresses in blue Lenin clothes. Most of the elderly wear Chinese clothing in the middle of a skirt or in front of one another. Owing to the extreme lack of materials, the number of clothings distributed to each household is very scarce, and in particular, in 1961, only one to six clothings were issued per person per year due to natural disasters. For the vast majority of people, the color of clothes is only gray and blue, only children and newly married women can wear a piece of cloth clothes. In the 1950s, only the cloth shops and tailor shops in Jinan alleys, the "Majuqing", "Pisces Blue" flat cloth and Qingdao "Ssangyong" white cloth produced by Jinan Dongyuan Shing Printing and Dyeing Factory were the three best selling Brand. "Pisces Blue" commonly used to do Lenin service, "Ssangyong" white cloth is often used to be inside. In Rui Xiang and Longxiang such a well-known cloth shop, although the supply of high-grade fabrics such as silk, but wait until the fabric fell thick dust, but also rarely asked. At that time, the number of four-way Hongshun Shunchang and Chint three Yuk service shop the most upscale, tailor-made silk high-end clothing, most people are afraid to even the door, only a few open silver, the rich line of food can Consumption affordable. Li Ling City remember, the twelfth lunar month 1925, when he was about to get married, just took a long time to save the cloth tickets, bought a man of seven expensive dark blue gabardine, made a tunic for themselves. "Uniform Green" swept the "Cultural Revolution" period "Cultural Revolution" period, the typical Red Guards dress became a model of people's clothing. "Uniform Green" popular in the North and South, Jinan is no exception. In the impression of LiGngCheng, at that time all the people were soldier, everyone wearing green uniforms, who wants to be able to get pieces of old uniforms gown, is very fashionable. Cloth tickets are still in use during the "Cultural Revolution", Jinan prototype clothing store. People's shopping malls, department stores also began selling clothing, but the species is small. Ten years, people's clothing style basically no major changes have taken place. After the reform and opening up, Flare Pants sold fire In 1978, the spring breeze of reform and opening up blew from south to north and gradually infiltrated into people's lives. In 1984, the cloth is no longer issued and the use of cloth, knitwear all open supplies, it is from this time on, Jinan people's dress concept has undergone a disruptive change, the beauty of the pursuit of clothing. In the early eighties of last century, Ms. Jinan, a young Jinan, often traveled to the South on business. Once, she went to Guangzhou to see a business trip horn jeans, I feel very fresh, bought a back to Jinan. When she was wearing this flared pants walking in the street, attracted many curious eyes. Shortly thereafter, bell-bottoms came up from the South, followed by the ladies bat shirt, hand-washing and men's shirts, suits, jackets, etc., these trendy clothes fashionable and rich variety of colors, very popular Jinan citizens welcome. Soon, Jinan has produced a number of specialized wholesale, retail sales of small vendors in the South. When women have to wear high heels and stockings, men suit suits, these apparel vendors have become the earliest million households in Jinan. 90s of last century, the public began to recognize the brand since then, Jinan garment industry on the rapid development. Into the nineties of last century, clothing counters in the mall began to open sales, Ginza, Guihe, Hualian and other shopping malls have opened stores in Jinan, and the introduction of a number of international and domestic famous brand clothing, a clear positioning to create high-end clothing Market, at the same time, Qiaokou wholesale market for low-income groups opened a convenient channel for the purchase of clothing. At first, there are still many people in Jinan, who have always been conservative in consumer spending, doubting whether Ginza, Guihe and such high-end shopping centers can last for several years. However, with the deepening of the reform and opening up and the enhancement of exchanges between South and North Koreas, the concept of Jinan people is getting more and more innovative. It took not too long before Ginza and Guihe became the shopping centers frequented by Jinan people and could buy designer clothes in such shopping centers It has also become a proud thing. In Jinan wardrobe, wool, cashmere, leather clothes made gradually more up. In the 21st century, wearing the arbitrary way to the 21st century, Jinan people began to pay attention to the quality of dress. Continuously refined types of clothing, appeared formal, evening wear, casual wear, sportswear, home service and a number of categories. Jinan also began to be willing to spend money on clothing, clothing spending has become a frequent item of monthly household expenses. For some people, as long as the quality is good, it costs a thousand or even tens of thousands to buy a piece of clothing. At this point, the age of clothing gradually opened. Young people no longer light famous brand, but like the pursuit of personality dress, buy clothes to see the main styles and colors, halter tops, halter tops, miniskirts, hot pants, modern cheongsam, Bohemian style skirt by fashion girl Favorite, stylish boys like to wear Japanese and Korean style of cool full of casual wear. Middle-aged are polarized, high-income like to wear good quality, well-made clothing, low income, but like to buy cheaper but new styles of clothes. Older people have gradually accepted the concept of fashion, and some even started wearing red and green. Now, Jinan people can go to the mall to buy high-end clothing, you can also go to the wholesale market to collect cheap wear; either from the street specialty clothing store carefully selected, you can also be online "sea election" to wear. Holidays, whether it is shopping malls clothing counter or apparel wholesale clothing stalls, always see the crowded, flow of people such as weaving prosperity. Today, walking in the streets of Jinan, all eyes are colorful, wide variety of styles of clothing. Jinan, the changing dress, Jinan people's life also took a qualitative leap.

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