Last year, Guangdong's newborn "Olympic baby" broke the record of more than 1.2 million. This year, it is estimated that the birthrate in the province will set a new record of 1.25 million again. This is accompanied by the emergence of the "4-2-1" family model. All six "wallets" are spent on a baby. In Guangdong, monthly spending on infant and baby products reaches over 7 billion yuan, reaching over 86 billion yuan . The reporter learned from the International Maternity and Giving Fair held in Guangzhou that the infant and toddler industry has become one of the economic growth poles most affected by the financial crisis. As China embraces the fifth round of "baby boomers," willing to spend money and pay attention to the quality of the 70 after 80 parents expect that by 2015 China will prop up a more than 1 trillion yuan pregnant baby market. Infant and Infant Industries May Drive Domestic Demand According to data from the retail market, at present, household products for baby products in Guangdong are spending over 900 yuan per month. Based on this estimate, each infants and young children in Guangdong spend an average of 10,000 yuan annually. The International Maternity and Baby Products Fair in Guangzhou, the reporter saw thousands of dollars on the crib, five or six hundred bottle set, three or four hundred yuan early education equipment, parents buy it without any softness. According to Xiang Xiaomei, director of the Institute of Industrial Economics of the Guangdong Academy of Social Sciences, under the influence of the financial crisis, the infant and child industries in the first half of this year rose steadily, while the profits of manufacturers and merchants increased by 79% and remained flat at 14% %decline. "It can be seen that infants and young children's industries have strong ability to resist crises and the infant and baby industries can become a breakthrough in stimulating domestic demand in the post-crisis era." Advantages of Infant and Toddler Industries in Guangdong At present, the infant and toddler industries in Guangdong have obvious advantages. According to the China Light Industry Federation Vice president of Guangdong Provincial Light Industry Association, Yang Dahing introduced Guangdong's total light industry output accounted for 30% of the country, half of the toys in the world is more than 5,000 enterprises in Guangdong, in addition to children's clothing in Guangdong each year more than 300 million pieces of production, Accounting for 31% of the country's total output, ranking first in the country. In Guangdong, the food industry, plastic industry, leather industry and furniture industry occupy the dominant position throughout the country. In recent years, many enterprises in Guangdong have followed the market demand and started to manufacture pregnant baby products. However, the current infants and young children's industries in Guangdong are generally small in size, lacking leading edge enterprises and low in industry concentration. Xiang Xiaomei said frankly: The entire industry is in a low, small and scattered state, less well-known brands, low-level homogenization over-competition, uneven quality of service. Most enterprises rely on the production of orders, companies earn processing costs rather than sales profits, it is precisely because of the industry profits are continuously thinning, the competitiveness of the industry is not strong. Xiang Xiaomei advice: building infants and children industry alliance, through customer resource sharing, background and service support sharing, and so on to maximize efficiency and effectiveness, on the basis of gradually establishing industry standards. At the same time to build an industrial platform to promote the four major advantages of related industries --- cultural, educational, animation, tourism, baby industry links, integration and development. To create a research and development, manufacturing, marketing, entertainment, conservation, exhibition, consulting, information in one of the infant industry chain and industrial clusters. It is reported that Guangdong's first pregnancy baby products Association is stepping up preparations.