Wen Jiabao chaired a State Council executive meeting adopted "the revitalization plan of cultural industries", the animation industry as a key cultural industry proposed to accelerate the development. Earlier this year, the Ministry of Culture announced the original animation support program with funding of seven million and Guangdong became the biggest winner in the supportive project. The formation of Guangdong animation advantages, because the neighboring Hong Kong and Macao, Shenzhen became the focus of animation companies at home and abroad, most companies to do OEM production abroad, accumulated experience. After 2000, the profits of international orders decreased, and these enterprises were forced to turn their main products into original animations. In 2006, 130 million "Moebius ring", although the box office failed, in the production scale, is a milestone in the domestic animation. In 2008, a total of 11783 minutes of original TV pictures were produced in Guangzhou City, ranking the third in the country. Pleasant goat this cartoon image of this year's hot, like a goat in the television works sold out at the same time, the derivatives sales also achieved good results, relying on the "goat" doll, Hong Kong Yaobang toy factory entire plant revived, and Pleasant goat image approaching 60 class. In stationery, dolls, clothing are no lack of goat trademark. However, the Chinese trademark supermarket network staff inquiries, the original owner of Pleasant Guangzhou Culture Communication Co., Ltd. Guangzhou original power has been unable to register in 25 categories of clothing goat trademark. Because the trademark already has Dalian Pleasant Cashmere Co., Ltd. first applied in 2002, in addition to the Inner Mongolia Pleasant Food Co., Ltd. in 2005 to apply. Dalian company is applying for clothing, knitwear, scarves, hats, gloves. The application of Inner Mongolia is clothing, shirts, underwear, underwear, swimwear, shoes. The two companies are currently in the application state, that is, the trademark of Sheep still pending. Although the original owner of Pleasant has the appearance patent of Pleasant Goat, if it wants to enter the apparel industry, it will face the lack of trademark in its writing. Lack of 25 kinds of clothing on the text of the trademark will also be hindered development, which will inevitably Pleasant sheep disturbing the future development. Obviously, the original motivation is also aware of this problem, so "Pleasant Goat and Big Big Wolf" is the original motivation for multiple types of registration. Animation industry creativity is the first step, the brand started, the development of derivative products is the second step. Although currently a pleasant goat animation, in order to enter the garment industry but can no longer register a text apparel trademark, can not but say is a pity. Pleasant sheep to do China's machine cats, Donald Duck, we must first attach importance to their trademark protection. With the core protection, we can further develop the brand. Similarly, Guangdong should be made into a creative empire in China. While attaching importance to originality and creativity, please let the trademark go first. With a trademark, get legal protection, other things can be an orderly development.