Pawnshops into jewelry taobaodi

It is understood that starting in 2011, diamond prices have been bullish. From the beginning of January to December of 2011, the average increase of Carat Diamonds was 15%-20%, especially the 3 carat diamonds. From February 17 to March 17, 2012, the price of diamonds rose rapidly in a short period of one month, with 30 points, 50 points, 1 carat, and 3 carats of loose diamonds all having different growth rates. Among them, 1 carat of diamonds grew the fastest, reaching 8%; followed by 3 carats of diamonds, an increase of 6%; the other is 50 points, or 5%; and the slowest growth of 30 points, only 2 %.

One side is the sharp increase in the price of diamonds, while the other is the “magnificence of diamond profits”. The selling price of a diamond is usually 3-4 times the finished product's ex-factory price. An industry source revealed to reporters that there are many “unspoken rules” in diamonds. The price of shopping malls has increased by about 30% on the basis of cost price, and the price increase rate of some well-known brands has reached 60%-70%. A diamond sold at a retail price of 100,000 yuan has a cost price of only 30,000 yuan, and the rest up to 70,000 yuan are paid for by circulation costs and brand premiums.

In a pawn shop on Changshou Road, a pair of young people who are planning to marry this year's May 1st are lingering on their best. The wedding date is approaching and the diamond ring has not been bought. The two recently visited a lot of shops. Mr. Zhang said that preparations for marriage cost a lot of money. The current budget is limited and the prices of shopping malls are too high. They want to buy a genuinely desirable one. "The 30-point diamond is not big, but it must go to more than 20,000 in the mall. I heard that the pawnshop price was relatively low, and that when someone else had pawn, they also passed the appraisal and wanted to come to Taobao." Picking the election, the two spent less than 20,000 to get a 50-toned diamond ring.

According to Wang Deqiang, general manager of Bao Ruitong Pawnshop Commercial Center, shopping malls have a lot of price bubbles, and they eliminate the middle part of the sales platform and brand costs at the pawn shop. The selling price is only half that of shopping malls, and therefore it is increasingly popular. "Especially after the Spring Festival, diamonds and gold are our sales hotspots."

Pawn shops into alternative jewellery stores Due to the urgent demand from the Chinese New Year before the Spring Festival, many customers sent valuables such as real estate, automobiles, jewellery and watches to the pawnshop for cash. In addition, many people will not be able to use the "chicken ribs" Spring Festival gifts sent to the pawn. After the holiday, most of the real estate, cars, etc. were redeemed or renewed. There were also watches, jewellery, etc., which became absolute goods and placed on the counter of pawn shops.

It is understood that the current pawn shops are mainly divided into three major sections: civilian products (including, but not limited to, jewellery, precious metals, watches, antiques, digital products, etc.), automobiles (old motor vehicles, bulk commodity vehicles, etc.), and real estate (various types) Residential, office and industrial premises, land and construction in progress, etc.).

A pawn shop staff told reporters that from the operating point of view, jewellery, watches have a greater advantage compared with the market price, and more and more experts have "checked", more and more welcome. “Real estate and car pawn objects are generally enterprises. When the funds are withdrawn, they are redeemed. The individuals who have more money are gold, jewelry, and some collectibles. They are fast-moving, relatively low-priced, and they often sell more. ”

The reporter investigated a number of pawnshops and found that large pawnshops often have specialized appraisers to conduct professional appraisals based on various parameters such as fineness and purity of precious jewelry. In general, unless a few international big names, the appraisers give the value of the jewelry itself, rather than the brand premium, it is often much lower than the purchase price.

“Because the items sold by pawn shops are fidelity, and are below the market price by more than 30%-60%. The most popular products are watches, precious metals and jade products. In addition, digital products are also highly concerned.” Tong Dunshi told the Nanfang Daily reporter.

In fact, in order to give full play to this advantage, many pawn industries have opened up "new fronts" and sold products through the online mall. The reporter yesterday logged on to a number of pawnshop websites in Guangdong and discovered that many pawnshops have opened a column entitled “Exclusive Display”. Watches, diamond rings and jade jewelry are the most frequent products.

Some pawnshops are even "changing their sales for sale," and the Zhujiang pawnshop will take all-round photographs of the definitive goods, indicating the price, the location of the store, the status of the certificate invoice, and the sales status, which are clear at a glance. There is also a pawn shop to open the deeds store to Taobao, through Taobao shop sales of the absolute goods, but also achieved good results. There are nearly 900 pieces of unique items in the Taobao shop of Shenzhen Yinda pawn shop, mainly various kinds of gold ornaments, gemstone jewelry, famous brand watches and so on.

No return after the sale, identification is the key pawnshop Taobao cheap, but due to the complex and diverse source of the channel, and generally can not be returned, there is no after-sales service, so Taobao need to recognize the product. At the same time, if you want to "leak" through the pawn shop, you also need to pay attention to the investment value.

Taking diamonds as an example, industry insiders suggest that 30 points or more than 5,000 yuan is the basic bottom line for maintaining investment in diamonds. On this basis, the better the color, the greater the role of diamond preservation.

Wang Deqiang believes that "according to the 4C standard of diamond weight, color, cut, and clarity, the importance of purchasing attention is decreasing, all four requirements are high, and the price is certainly not low. It is recommended that the former two or three items be considered. , to ensure cost-effective." He suggested that investment in diamonds is best to choose more than 1 carat, better quality diamonds. If you purchase diamonds at a pawn shop, you have to exclude brand premiums and maintain a higher value.

Identification is the most critical issue of jewelry pawn. In general, the appraisers of the pawnshop are responsible for professional duties and professionalism. However, due to different market conditions, consumers need to pay more attention.

Deadlines generally provide invoice documents and detailed information, but most of them do not have return, exchange, and after-sales services. Therefore, it is more necessary to look for shots and sell them. Taking jewelry as an example, there are two types of pawnshops sold, one is brand new, and the certificate is complete; the other is the second-hand exclusivity, the price is lower than the brand new product, but the pawnshop can only fidelity but not Warranty.

Professionals suggest that choosing a big pawn shop Taobao is more reliable. For jewelry, such as jadeite, diamonds, etc., it is also required to provide a special authentication certificate. After the purchase, it is necessary to keep the pawn issued by the pawn shop and the identification certificate. Even if problems arise later, they will be able to obtain some compensation in time.