It is understood that Bosideng will focus on promoting the implementation of an optimal management system, brand management, opening of the Four Seasons business, building a retail system, upgrading capital operations, exploring the international road, and building a dream stage in 2012 to ensure the full completion of the annual sales target. To ensure that strategic planning is put in place.
The Bosideng Group Board of Directors made it clear at the 2012 annual work conference held on April 23 at the Changshu headquarters that this year, Bosideng will promote seven business strategies, launch a new round of “beyond glory†strategy, and optimize the business management model with Bosideng characteristics. Implementing the medium and long-term strategic goal of “making Bosideng a world-renowned integrated world apparel brand operator†and “rebuilding a Bosideng for three years†as a short-term strategic goal, “building a hundred-year brand and a hundred-year enterprise†Vision lays a solid foundation.
Last year, the Bosideng Group achieved sales of 18.2 billion yuan, turned over national tax revenue of 1.03 billion yuan, and the Bosideng series of down apparel market share reached 53.9%. China has led the country for 17 consecutive years of sales, and Bosideng brand value is as high as 20.6 billion yuan, achieving the company's expected development goals. Bosideng’s corporate image has also been further enhanced. After becoming the only “world famous brand†in China’s garment industry, it won the only “China Industry Award†in the field of domestic consumer goods and was awarded the “China Charity Award†by the Ministry of Civil Affairs. The 20th anniversary of the establishment of the Bosideng brand has continued to grow as companies and brands grow. The rise of Bosideng’s success has made a positive contribution to the transformation and upgrading of traditional industries and the rejuvenation of national brands for a century.
Gao Dekang, Chairman of the Bosideng Group, said that Bosideng has gone through an arduous pioneering phase (1976-1994), a brand building phase (1995-2003), and a corporate development phase (2004-2011), forming a strong spiritual force for excellence and self-improvement. . In 2012, we launched a new round of “Beyond Splendid†strategic plan, which will fully establish the “3+ of four seasons, multi-brands, internationalization, down jackets, and down jacket business†in about three years. 1 "Strategic positioning; planning "3+2" business processes for "commodity chains, market chains, supply chains, brand management processes, and information data management processes"; scientifically, systematically improving and perfecting "decision making systems, authorization systems, monitoring systems, and "3+6" management platform for human systems, financial systems, administrative systems, operational systems, information systems, and corporate culture systems.
It is understood that Bosideng will focus on promoting the implementation of an optimal management system, brand management, opening of the Four Seasons business, building a retail system, upgrading capital operations, exploring the international road, and building a dream stage in 2012 to ensure the full completion of the annual sales target. To ensure that strategic planning is put in place.
Last year, the Bosideng Group achieved sales of 18.2 billion yuan, turned over national tax revenue of 1.03 billion yuan, and the Bosideng series of down apparel market share reached 53.9%. China has led the country for 17 consecutive years of sales, and Bosideng brand value is as high as 20.6 billion yuan, achieving the company's expected development goals. Bosideng’s corporate image has also been further enhanced. After becoming the only “world famous brand†in China’s garment industry, it won the only “China Industry Award†in the field of domestic consumer goods and was awarded the “China Charity Award†by the Ministry of Civil Affairs. The 20th anniversary of the establishment of the Bosideng brand has continued to grow as companies and brands grow. The rise of Bosideng’s success has made a positive contribution to the transformation and upgrading of traditional industries and the rejuvenation of national brands for a century.
Gao Dekang, Chairman of the Bosideng Group, said that Bosideng has gone through an arduous pioneering phase (1976-1994), a brand building phase (1995-2003), and a corporate development phase (2004-2011), forming a strong spiritual force for excellence and self-improvement. . In 2012, we launched a new round of “Beyond Splendid†strategic plan, which will fully establish the “3+ of four seasons, multi-brands, internationalization, down jackets, and down jacket business†in about three years. 1 "Strategic positioning; planning "3+2" business processes for "commodity chains, market chains, supply chains, brand management processes, and information data management processes"; scientifically, systematically improving and perfecting "decision making systems, authorization systems, monitoring systems, and "3+6" management platform for human systems, financial systems, administrative systems, operational systems, information systems, and corporate culture systems.
It is understood that Bosideng will focus on promoting the implementation of an optimal management system, brand management, opening of the Four Seasons business, building a retail system, upgrading capital operations, exploring the international road, and building a dream stage in 2012 to ensure the full completion of the annual sales target. To ensure that strategic planning is put in place.
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