Kaqi House Children's Wear opens a few stores in January

In April 2012, Chengdu Market, which had just finished the “Autumn•Fashion Agreement” of the Qicha House---2012 Autumn New Products Conference and Ordering Conference, had not had time to completely thank the fair for the opening of the trade fair. The opening of the ball and the laughter and applause of the opening of the ball opened the curtain of the new store in the southwestern market of Kaqi House. - On March 27th, the Kachi House opened in Sichuan Shimian Store, and March 31st, Kachi House Sichuan. Nanchong Store opened, April 6 Kaqi House Sichuan Shehongdian, Chongqing Nanan Road shop opened, April 8 Kaqi House Chongqing Wanzhou shop, Sichuan Fushun shop opened, April 15 Kaqi House Sichuan Shifang shop opened, May 1 Kaki House Sichuan Neijiang will also be a grand opening! On the day of opening, sales reached a new historical record for Sichuan single store sales. All this was the result of the marriage between Kaqi House and the Chengdu branch. All partners were forced to believe in the magic power of joining forces, upgrading their brands with strength, and conquering the market.

Sichuan Shimian Store

Sichuan Nanchong Store

The choice between “marriage shop” and “brand store” was formerly the case of Kaqiwu company authorized by an agent to carry out market development and development. Although it has achieved some achievements, it also lays down some hidden troubles: it is mainly reflected in the lack of brand influence. Lack of brand-centric marketing investment and standardized management of specialty stores, agents have not conducted corporatization operations and team management. The boss runs one or two salesmen to run the market, and the proprietress waits and delivers in the warehouse. The development is a number of husband and wife shops, portfolio stores, brand culture and ideas have not been established with franchisees, consumers in-depth connection, the brand is not enough to pull the terminal. Many well-known brand cases tell us that the essence of the brand's maturity lies in its strong market influence and brand appeal, which can lead to a deep sense of identity among the end consumers. In order to build the strength and share of the Kaqi House Sichuan market, it must undergo a strategic transformation from “extensive management to brand standardization and intensive cultivation of quality”. In Sichuan, the existence of agents is very thin, and the quality of terminal outlets is not high. Not only does it fail to improve the “quality”, but it also fails to improve the “quantity”. Therefore, the brand vitality of Sichuan Kaiqi House is enhanced. , terminal rally, chain store quality, market share is imperative!

Sichuan Shehongdian

Chongqing Nan'an Road Shop

"Culture" + "Brand" + "Idea" + "Expansion" to bring together the brand "Nuclear Fusion"
As a fashion children's wear industry, terminal strength determines whether it can seize the commanding height of the terminal market. To solve the two problems of good business philosophy and market investment, the Katie House brand can have irresistible market effects and brand influence in the Sichuan market.
In terms of corporate culture and brand, Kaqiwu Company is the first branded children's clothing chain institution that implements the concept of “love” in the country. It is committed to creating a new fashion for children's clothing and combines its own brand. Strong advantages, with the "conscientious and responsible, keep its promise, pragmatic and efficient" style, with "integrity integrity, customer first, win-win cooperation, team cooperation," the core values ​​of the company has won the majority of customers and consumers highly appreciated and trusted , In 2011, “Kaye House” was awarded the “China Brand Children's Apparel Rest assured Brand” launched by the China Quality Information Association. At the end of the same year, it also won the “Top Ten Chain Brands for Children's Apparel in the Chinese Market” and “Double Brands for the Chinese Market Quality Service”. In 2012 again won the "National Quality Inspection, Customer Satisfaction Products"!
In terms of concept, the Sichuan branch has the determination to become bigger and stronger. We believe that if a brand wants to have a strong appeal in the local market, it must do a good job of promoting the brand in the previous period. Without a strong brand input, promotion will not be able to do a good job of marketing, and it will not develop high-quality chain outlets; therefore, they The experience and lessons of the previous agents in the Sichuan market re-established the strategic planning of the Sichuan market with the company's headquarters, and launched a strategic concept of “corporate operations, team management, and efforts to build regional strong brands”. The Southwest Regional Manager of Qiwu Corporation and the Sichuan Branch re-planned the Sichuan market, determined the layout, and decided to locate the golden business district and the region with strategic radiation influence; in order to promote the overall improvement of the Sichuan market, the company will In particular, the “Autumn·Feng の Agreement” --- the 2012 Autumn New Product Launch and Ordering Conference was held in the scenic Buddhist site --- Emeishan, and launched a series of preferential incentive policies, as well as promotion and promotion. The expansion of the Sichuan market. In terms of expansion, the Sichuan branch office is uniquely endowed with a precondition of having a high-caliber market development team that dares to fight hard and strives hard. All these just make up for the lack of Katie House's past Sichuan market. Kaqiwu's "culture" + "brand", Sichuan branch's "idea" + "expansion", finally converged in the Sichuan market into the "Kaiqi House" brand "nuclear fusion"!

Chongqing Wanzhou Store

Sichuan Fushun Store

"Today's card Qijian, Shuguang Zhenchuan." It is believed that the cooperation between the Kaki House and the Sichuan Branch will increase the speed and effectiveness of the development of terminal outlets, rapidly spread the brand's values ​​and brand culture, and gain consumers' recognition; Qi House has become a truly first-rate "China Fashion Kids First Brand"!