Jinhua Garment Industry Group

Editor's note: "We want to get rid of the situation of scattered sand, individual politics, Baotuan attack, to Hangzhou, Shanghai, Guangzhou, Beijing to seize the market.

“We need to get rid of a situation where there is loose sand and individual politics. We will take a group attack and go to Hangzhou, Shanghai, Guangzhou, and Beijing to seize the market.” On February 28, at the inaugural meeting of the Jinhua Garment Merchants Association, Jin Hua Jimmy Sailor Co., Ltd., who had just been elected president, limited. Gong Huijin, general manager of the company, encourages members.

Export orders have shrunk, profits have become thinner, and garment exports have experienced a cold wave. Coupled with factors such as rising prices of raw materials and rising labor costs, apparel companies are under increasing pressure. Although Jinhua's garment companies cannot compare with garment companies in first-tier cities like Guangzhou and Hangzhou, local brands such as Jimmy Sailou and Divine Embryo have formed Jinhua-style clothing styles. Products have entered Jinhua First Department Store, Yintai Department Store, etc. the mall.

According to reports, there are more than 1,500 garment manufacturing enterprises in the city, including more than 100 in the urban area, mainly export-oriented. In the past few years, the high profits brought by exports have made apparel companies less enthusiastic about domestic sales. Nowadays, the foreign trade environment continues to deteriorate, and many companies, especially small and medium-sized enterprises, put “export to domestic sales” on the agenda.

At present, a large number of Jinhua local apparel brands have come to the fore. “We want to build our own well-known brands, revitalize the apparel industry, and let Jinhua's fashion trends flow to all parts of the country and even foreign countries.” Gong Huijin told reporters that the most important thing for enterprises at the moment is to improve the management level, accelerate the transformation and upgrading, enhance cohesion, and borrow money. China has built a "commercial revitalization market" and participated in the upsurge of Jinhua building a shopping center in Zhejiang.