US Playboy Launches Second Life to Promote Brand in Virtual World

The virtual world game once again ushered in a business giant on the 12th. The American Playboy Group announced that it will open an island in Second Life from now on for product sales and brand promotion.

Playboy became the first men's apparel brand to enter the Second Life virtual world. The island will have several female employees to provide services and they will also "put on" avatars. The island will showcase products from Playboy's online retail site. Residents in Second Life can not only buy virtual clothing but also buy Playboy costumes that are worn in the real world.

The island also features a large video living room that allows Playboy brand enthusiasts to meet and interact with each other. Playboy will also organize various social events in the virtual world to promote the commercial brand.

Jeremy Westin, executive vice president of the Playboy Media Group of the Playboy Enterprise Group, said that recently, Playboy has opened a new brand shop in Las Vegas and is expanding its brand globally. Therefore, they also I hope to have my own brand image in the virtual world.

It is reported that from the local time on the 12th to the 13th, Playboy Enterprise Group will hold various activities to celebrate their arrival. Some singers in the virtual world will also join in the future.

The Playboy Enterprise Group owns several businesses, such as publishing a multimedia entertainment company for Playboy magazine. They own a television network and distribute programs worldwide. In addition, they own a clothing brand and sell it on the Internet. , The group will also provide brand licensing services in other areas.

Second Life is the world's largest virtual world game with over six million registered users. So far, companies and organizations including Dell, Adidas, Reuters, and Best Buy have “set up stalls” in the virtual world to compete for the attention of a new generation of consumers. Even the well-known British Broadcasting Corporation has also implemented virtual and real-time programs to broadcast simultaneously.