Bosideng and Wangfujing Department Store held a promotion event with Wangfujing Department Store

Bosideng and Wangfujing Department Store held a promotion event with Wangfujing Department Store

  Join hands with Wangfujing Department Store "Double Celebration"

Despite the chill in the early winter, the department store building on Wangfujing Street was crowded with people. China's brand-name down jacket Bosideng is holding the second fashion boutique promotion month event of “quality technology, fashion trend”. The event was designed to thank consumers for their support of department stores and Bosideng down jackets for many years. It was also organized to celebrate the 51st anniversary of the establishment of the Beijing Wangfujing Department Store and the 30th anniversary of the establishment of Bosideng.

In this boutique promotion month, Bosideng rewritten the image of the downcast and dreary image of down jackets in the past through a model catwalk show and a boutique static display, which deduce a brand new winter lifestyle and a refreshing fashion collocation style. It is reported that Bosideng will also bring its famous down apparel brands, such as Xuezhongfei and Compro, together to hold promotional campaigns for down apparel during the month of promotion of fashion boutiques, setting off a frenzy of hot selling of down jackets this winter.

According to the relevant person in charge of Bosideng, the Bosideng Quality Promotion Month will begin on November 24 and end on December 25. From December 1 to December 5, Bosideng will also host a model catwalk show with the theme of “quality technology, fashion trends”.

    Fine feather dancing warm winter

In December 1st to 3rd, Bosideng will use the T-shaped platform in front of the Wangfujing Department Store to model the fashion life Bosideng brings with fashion models and brings out the winter fashion trend of winter clothes. The model show will also showcase Bosideng's finest down apparel. These fine down jackets are made of imported fabrics, using the international popular crystal satin and satin POLYESTER, to create a unique visual effect, fill the inner tank with light and warm high goose down, style between sports and leisure, emphasis on adventure and playfulness The personality of the times.

   Department store exclusive sale down boutique

According to the person in charge of Bosideng, this time, a total of ten thousand pieces of fine down apparel have been introduced, priced between RMB 1200 and RMB 2,000, which are for sale on a limited basis. This is the first sale at the Wangfujing Department Store. The department store exclusively operates Bosideng boutique down jackets. According to the person in charge of the department store, during the event, any single purchase of over 200 yuan can be reduced by 88 yuan. At the same time, in order to repay the overwhelming love of the vast number of consumers over the years, the Bosden boutique down jackets that will be launched at the department store will also participate in this event. All consumers who purchase quality down apparel will receive a free gift.

  Leading the Hagorose clothing for 10 years

Bosideng new product debut

In people's minds, down jackets give people the feeling of being bloated like bread. However, the down jacket launched by Bosideng Fashion Boutique Promotion Center in the midst of this year exemplifies the concept of admiring nature and radiating life with peace and tranquility. It completely overturns the traditional concept of down jacket, swelling and hypertrophy, and monotonous style. In the cold, she gives warmth, in bleakness she gives fashion, in gorgeousness she gives elegant tastes... From 1997 to 2006, Bosideng only ten years in a row to represent the Chinese winter clothes to the world Trends, from the slightly slick and youthful fashion capture in 1997, to the elegant and familiar atmosphere of simplicity in 2006, Bosideng has become a recognized fashion leader in the Chinese winterwear field. Pierre Cardin, an internationally renowned fashion designer, praised her: “Bosideng’s design has achieved international standards, making it China’s number one.”

   Charm journey

Smart new costumes

"Popular trend is the common expression of the designer's personality in the publicity of clothing." Bo Linden design director Zhu Lin described the "Aesthetic and Smart" of the autumn/winter 2006/2007. She said that the beauty of reason, the transcendence of sensibility, the nostalgia of luxury, and the lack of tranquility, China's winter clothes will interpret the essence of the clothing style and lifestyle of sublimation in contradictions. Psychedelic fusion and risk-taking genes are two major themes of this season's winter clothes fashion trends.

The first theme is psychedelic fusion. In the clear light of the night, the night and night are blurred, and the graceful rose will dream to follow... The color is expressed in dark green, grass green, mossy green, dark blue, mysterious purple, purple, bright pink, coral red and The ruby ​​red dominates. The fabrics cover lightweight, transparent ice cotton, high-density nylon fibers, intertwined bright silk, polyester wrinkled metal fibers and sequins. The models are mainly composed of folds and complex cuts, stacked styles combined with tight fit short and waisted jackets, and are compatible with casual style and formal wear; knee-length fluffy skirts and high-waisted pants reflect the charming baby's style. Sweet, revealing people's quality of life with natural down fillers. On the key details, the edges, pleats, edging, twisted textures, natural downs, etc. are used skillfully.

The second theme is adventure genes. Adventures, playfulness, and youthful vicissitudes make the vitality of youth reflect angelic qualities. The color performance is mainly vibrant green, blue, passion red, clear pink, and violet. With rich colors, emphasizing exaggerated combinations, the combination of light-colored and colorful shows the vitality and hope. Fabrics are widely used printed denim jeans, diagonal tweezers, wind and moisture-proof coating NC, ultra-thin ultra-fine polyester silk, distressed artificial fur and so on. The H models, tight jackets, pleated skirts, and shorter short-sleeve trousers with a rich print pattern emphasize the youthful atmosphere with delicate ribbons and add a touch of romance. The use of exaggerated patterns and concise lines is bold in the handling of key details.

Zhu Lin said: "Design is the soul of clothing. Today's design of down jackets requires creative clothing to be dazzling on the T-shaped stage, but also requires practical costumes to be infinite in the real life. Excellent designers should put their own personality. , style into the brand culture, and constantly design a new style, new tricks, walking in front of the trend in order to win the favor of consumers."

Eternal Dream

Expressing oriental natural style

"In the international fashion of the "Oriental style", it is possible for the Chinese clothing brand to win its independence, dignity and value as soon as possible in the international fashion industry, thus realizing the brand's 'eternal dream'," Gao Dekang said.

Imagine creativity, outline fashion, and accumulate culture. This is the soul that clothing designers give to clothing. It is also an important element that determines the longevity of clothing. The Bosideng people know that national tradition is the source of designer artistic creativity. "The era of the nation + is the world", this kind of thinking has been deeply rooted in the Bosideng people's hearts. The sense of the times is the integration point of nationalization and internationalization. Only the innovation and development are promoted, so that the Chinese clothing elements have distinctive characteristics of the times and modern feelings, which are in line with the modern people's lifestyle and aesthetic taste, and the Chinese clothing can truly be recognized by the world.

In the face of changes in the trend, Zhu Lin, who has been working in the design of winter clothes for 18 years, is trying to find the balance between “change” and “invariable” in the system elements of winter clothes fashion. In her view, the history of the brand cannot be cut off whether it is "likeness" or "likeness." Regardless of image, technology, or service, the era of life cannot be far away. She described Bosideng's design as "a little bit every year." It is this “a little bit” that makes Bosideng down jackets popular in the Chinese market for many years, because in the face of fashion, too forward or slow half beat will be lost with the fashion trend of clothing.

As the brand continues to grow, the design style of Bosideng down jacket gradually emerged. Bosideng's design team is more confident in the down comfort and more relaxed in fashion expression. They combined domestic and international trends and boldly tried to transform traditional “thick, heavy, and swollen” down jackets into a compact, intimate and pure winter fashion with a simple and filling design. The brand's unique fashion game. Bosideng uses humanism and nature as design elements, interpreting the brand concept of “more harmony between man and nature” with simple line language, dignified modeling structure, and unpretentious colors, so Bosideng's design continues to be perfect.

The confusion of style

Profound connotation

Schopenhauer once said that "style is the appearance of the soul." In fact, the realm of fashion design pursuit is the positioning and design of style. In Gao Dekang's view, the competition of cultural concepts is the core of all brand competition. Fashion is an element and a core element. Enterprises and designers should pay more attention to brand emotional needs. Zhu Lin also believes that there is no style without uniqueness. The design does not simply focus on changes in one part of the costume, but rather conveys the visual temperament with a cultural sense and conveys a cultural concept and lifestyle. The simple, natural and elegant design concept has given Bosideng a living vitality and expansion beyond my own.

As the brand continues to grow, the design style of Bosideng down jacket gradually emerged. Bosideng down jackets are oriented to the working class, and their price positioning and market positioning are all very accurate. What age requires what kind of modeling, what kind of color, has a clear positioning. Its simple lines and full design sense, and rarely the same kind of other brands of strange fashion games. Bosideng takes humanism and nature as design elements, interprets the brand concept of “more harmony between man and nature” with simple line language, dignified modeling structure and unpretentious colors, and leads China's winter clothes industry with profound cultural heritage and humanistic care. Keep moving towards fashion, leisure and sports. Today, China's down apparel products have become more fashionable and have even broken the season's limitations. This not only gives designers more room for innovation, but also gives the product a longer sales life.

In 2005, Bosideng was honored with the first China Fashion Brand Value Award. Its brand value was assessed by an authoritative organization and reached 10.22 billion yuan. According to the annual statistics of the national market sales by the National Bureau of Statistics of China's Industry and Enterprise Information Center, Bosideng down jackets ranked first in the national market for 11 consecutive years (1995-2005), and they firmly occupy nearly 50% of the Chinese winter clothes market. Share.

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