Cartier "Red Box" Tornado sweeps Harbin International Ice and Snow Festival

With the reputation of "The emperor's jeweler and emperor of the jeweler" and the best watch, Cartier will once again rely on its superb artistic accomplishment and innovative spirit in January 2007 to "Red Box" whirlwind to sweep Harbin International Ice and Snow. Festival!

The Harbin International Ice and Snow Festival 2007 will officially open on January 5 and continue until the end of February. In January 2006, Cartier became the world's first top luxury brand participating in the "Harbin International Ice and Snow Festival". After this stunning event, it once again joined hands with this event to fully demonstrate Cartier's superb artistic creativity and unremitting pursuit of innovation. At the same time, it further confirmed its confidence and commitment to the Chinese market.

Cartier's new ice sculptures will be presented at the Ice and Snow Festival and inspired by Cartier's logo - the classic "Red Box". It will use the carving techniques of Japanese and domestic ice sculpture artists to create an image of an ice palace. Reproducibly brilliant. This will be the only ice sculpture artwork available for visitors to visit during the Ice and Snow Festival. The ice palace is expected to use 6,000 tons of ice, covering 1,950 square meters, and the highest point is 14 meters above the ground. The entire palace is magnificent and magnificent. Its appearance will present a huge red Cartier jewelry box image, pure thick red as a flame, in the white snow and ice world around the extra splendid, people seem to enter the pure fairy tale world of ice and fire. The sapphire cheetah brooch - this ice sculpture of Cartier masterpiece will stand at the top of the entrance of the snow palace. Stepping into the palace, the details also exude a strong sense of luxury and rich luxury: gorgeous crystal chandeliers, carved ice sculptures of Cartier's classic works, exquisite and elegant red box showcase... Moreover, The advanced laser technology will be fully utilized. People can enjoy Cartier's long history and classic works by touching the display screen. Here, classical and modern, tradition and innovation are perfectly integrated to prove once again the spirit of Cartier's heritage.

This crystal-clear building will be officially opened to visitors on the opening day of the ice festival. Its unique and innovative art design will become the most eye-catching art boutique in the ice city festival.

The legend of Cartier began in 1847. Cartier, which is known as "the emperor's jeweler, the jeweler's emperor," has been deeply loved by royal stars and business leaders around the world. From the original Paris boutique to London, to New York boutiques established to expand the Americas business, Cartier currently has 250 boutiques worldwide. Cartier entered the Chinese market in the early 1990s and has set up 13 boutique stores and established special distribution counters in 21 large and medium-sized cities. As the Chinese economy continues to take off, Cartier will further strengthen its penetration in the Chinese market and continue to make Cartier legends in China!

The “Harbin International Ice and Snow Festival” began in 1985 and is the first regional festival in China’s history featuring ice and snow activities. It is also one of the four largest snow and snow festivals in the world and has become a special festival attracting attention from Chinese and foreign audiences. Inside and outside have a wide range of influence.